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At Its Flagship unBoxed Conference, Amazon Ads Collapses Buying Silos as AI Takes a Bigger Role in Media Decisions

The unified platform uses chat-driven AI to automate planning, optimization and creative work, while full-funnel campaigns are now available to U.S. advertisers.

Summary by Digiday
Amazon Ads launches Full-Funnel Campaigns, DVA+ and expanded Amazon Ads Agent at its flagship ads conference Amazon UnBoxed

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DigidayDigiday
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BizTocBizToc
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At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions

Amazon Ads launches Full-Funnel Campaigns, DVA+ and expanded Amazon Ads Agent at its flagship ads conference Amazon UnBoxed

·New York, United States
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Marketing DiveMarketing Dive
Center

How Amazon is streamlining ad buys across multiple formats with AI

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.

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AdweekAdweek
Center

Amazon Rebuilds Its Ad Platform Around AI Agents

Goodbye Amazon Ad Console, hello Amazon Ads Agent.

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themedialeader.comthemedialeader.com

Amazon Ads Gives AI a Growing Share of Media Decisions - The Media Leader FR

Gathered in San Francisco for its annual unBoxed event, Amazon Ads' management has presented five novelties that merge its purchasing tools, automate campaign management and open to brands the group's conversational purchasing assistant. The post Amazon Ads gives AI an increasing share of the media decisions first appeared on The Media Leader FR.

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Adweek broke the news on Tuesday, September 29, 2026.
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