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Top themedialeader.com News

US Economy · United States

100%Media Week: VivaTech with Jean-Louis Pelé (La Provence) and Cécile Lejeune (Kantar), Cannes Lions with Nicolas Rieul (Alliance Digitale) - The Media Leader

Every Friday, check out the media, pub and tech news in 10 minutes in podcast with François Quailel, editor of The Media Leader. On the programme this week: VivaTech, CMA Media, Kantar, Cannes Lions, Canal+, Time France, WBD... and three guests! Find this podcast on Apple Podcast, Spotify, Deezer, Amazon Music... click here. An episode that bridged the gap between two major highlights for the ecosystem: VivaTech in Paris and Cannes Lions in Cann…Cannes · Cannes Read Article

OneNext Influence: the Press, Premium Media for a €167 Billion Target - The Media Leader

At a time when brands are always looking for more performance, credibility and affinity in their speeches, the new edition of the OneNext Influence study, published this Thursday by the ACPM, sheds light on a strategic audience: that of the most influential and wealthy French people. With an estimated consumer power of 167 billion euros, this population maintains a privileged relationship with a particular media: the press. Long regarded as a cl…France · France Read Article

TF1+ Integrated with Converged with Match AI - The Media Leader

Havas Media Network integrates the TF1+ platform with its Converged Activate tool via Match AI, an AI-driven audience activation technology. With this partnership, Havas Media Network becomes the first communication group to integrate full cookieless into its Operating System Converged TF1+ data. It instantly transforms strategic people into large-scale activating audiences without the use of third-party cookies. Thanks to the integration of TF1…Paris, France · Paris See the Story

JCDecaux and Doohde Launch The MAIker, an AI Platform to Create Their Own Posters - The Media Leader

JCDecaux and the Doohde startup are strengthening their partnership with the launch of The MAIker, an online platform with the support of the AI, designed to allow local advertisers to create their own advertising posters. Accessible in SaaS mode, the solution is for those who lack time or expertise. It offers a simple, fast and customizable tool, automatically integrating legal mentions and good practices in outdoor display. The user can choose…Artificial Intelligence · France Read Article

CMA CGM Takes a Stake in Chérie HD: Arcom Opens a Consultation - The Media Leader

Arcom announced that it had received a plan to take control of Chérie HD, currently owned by NRJ Group, for the benefit of CMA Média, a subsidiary of the CMA CGM group. The operation concerns the Chérie 25 service, a free channel broadcast in mainland France on digital terrestrial television. No impact study planned at this stage In its press release, Arcom states that it does not plan to carry out an impact study. The authority indicates that i…France · France Read Article

Adtech, IA, Retail Media, CTV: What to Expect From Cannes Lions 2025 - The Media Leader

As of Monday, the world advertising industry finds itself on the Croisette. This year, the Cannes Lions will highlight the growing integration of technology into the advertising landscape. If creativity remains at the heart of the festival, this edition will once again highlight the strategic importance of the adtech and the AI in the transformation of the sector. The Media Leader mobilizes its French and British editorials to make you live the …Cannes · Cannes Read Article

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Top themedialeader.com News

Warner Bros. Discovery to split into two public companies by next year

A French Version of the Magazine "Time" Will Be Launched at the End of 2025

Business - Trade Uncertainty Weighs on Paris's Vivatech Fair

Canal Plus Makes Pitch for Key LFP Channel Role

Publicis Takes Mars' $1.7 Billion Media Account From WPP

100%Media Week: VivaTech with Jean-Louis Pelé (La Provence) and Cécile Lejeune (Kantar), Cannes Lions with Nicolas Rieul (Alliance Digitale) - The Media Leader

OneNext Influence: the Press, Premium Media for a €167 Billion Target - The Media Leader

TF1+ Integrated with Converged with Match AI - The Media Leader

JCDecaux and Doohde Launch The MAIker, an AI Platform to Create Their Own Posters - The Media Leader

CMA CGM Takes a Stake in Chérie HD: Arcom Opens a Consultation - The Media Leader

Adtech, IA, Retail Media, CTV: What to Expect From Cannes Lions 2025 - The Media Leader

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