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Top Digiday News

CFO

The Trade Desk Stock Plunges After Q2 Earnings Report: Details - Trade Desk (NASDAQ:TTD)

71% Center coverage: 7 sources

Here's a look at The Trade Desk's Q2 report.See the Story

Elon Musk

Warby Parker Joins Brands that Have Killed Home Try-on in Favor of Virtual Tests

Coverage: 2 sources

This story was originally published on sister site, Modern Retail. The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year. […]See the Story

Confessions of an agency exec on using AI in global campaigns despite regulation

100% Center coverage: 1 sources

A global agency's AI lead walks through the complex decision making process around AI in marketing strategy.Artificial Intelligence · California Read Article

How Brands Like Staples, JanSport, Nuuly Are Targeting Crucial Gen Z Cohort in Back-to-School Period

100% Center coverage: 1 sources

With consumer spending confidence low the pressure on marketers to make the most out of the back-to-schools season is even higher than usual.Amazon · United States See the Story

Confessions: Inside a Marketing Executive’s 'Intimate, Complicated' Relationship with AI

100% Center coverage: 1 sources

This article was first published by Digiday sibling Work Life. As AI goes global in the workplace, many of us grapple with questions that go far beyond productivity metrics — questions like: How do we maintain authenticity while leveraging the assistance of machines? What happens when the line between human and AI-generated work becomes impossible to detect? How do we navigate the balance between employing AI tools and fearing getting “found out…Artificial Intelligence See the Story

Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook

100% Center coverage: 1 sources

Amazon is looking to an unexpected partner in its push for more ad dollars: publishers. Once focused on its own sites and Prime Video, the company is now using shopper data, clean rooms and publisher partnerships to open up streaming and open-web inventory.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.Amazon · Seattle See the Story

In AI and data, WPP Media revives a playbook it thinks it can finally win

100% Center coverage: 1 sources

WPP Media might be light on new business wins, but it’s heavy on data. That was the message from global chief Brian Lesser on the holding company’s latest earnings call (August 7). In a market where buying power has lost some of its heft in the eyes of CMOs, Lesser highlighted its data as the differentiator. Related Insights Member Exclusive Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buyi…Artificial Intelligence See the Story

Tariff Whiplash Throws a Wrench in Brands' Supply Chain Diversification Plans

100% Center coverage: 1 sources

This story was originally published on sister site, Modern Retail. Jimmy Zollo, the co-founder of Joe & Bella, thought India could be a viable alternative for the online retailer’s China-made socks. The company explored moving production there, drawn by lower costs and a perception that the country was politically “safe” from steep taxes enacted by the Trump administration. “Pricing seemed great,” Zollo said. “We actually were probably, in the n…India · India See the Story

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