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Top Campaign Middle East News

Top 5 Period Care Packages in Nigeria + Where to Buy Them
Poverty · Nigeria

Top 5 Period Care Packages in Nigeria + Where to Buy Them

100% Left coverage: 2 sources
It’s common knowledge that most women experience premium “shege” (struggle) during their menstrual cycle. Period (menstrual) care packages are a way to make the experience bearable and make them feel better.  Most packages include pads, tampons, or cups with comfort items like heat patches, pain relievers, wipes, or self-care treats.Whether you’re a pad, tampon, or menstrual cup girl, these top five period care packages will surely give you the …See the Story
Shakira Named Epson Brand Ambassador for Middle East, Türkiye, Africa, and Central & West Asia
Shakira

Shakira Named Epson Brand Ambassador for Middle East, Türkiye, Africa, and Central & West Asia

The partnership marks a significant milestone in Epson’s ongoing mission to promote creativity, innovation, and accessible technology across diverse communities. - Kenya breaking newsSee the Story
Luxury doesn’t shout - Campaign Middle East
Dubai, United Arab Emirates · Dubai

Luxury doesn’t shout - Campaign Middle East

Not long ago, I stood on the edge of Palm Jumeirah, Dubai’s renowned man-made island, watching our team activate the last of six towering digital unipoles. I remember the feeling – this wasn’t just another advertising platform. It was a moment that captured what luxury advertising should feel like. No clutter. No noise. Just unmatched […] The post Luxury doesn’t shout appeared first on Campaign Middle East.Read Article

49ers predicted to experience 'major buyer's remorse' with Brock Purdy

The San Francisco 49ers secured their quarterback of the future this offseason, signing Brock Purdy to a five-year, $265 million contract extension—the largest deal in franchise history. The move made Purdy one of the NFL's highest-paid players and placed significant expectations on the young signal-caller as he enters his fourth NFL season. Purdy delivered an impressive 2023 campaign, throwing for a single-season franchise record 4,280 yards w…San Francisco 49ers · San FranciscoSee the Story

The global DOOH explosion is here - Campaign Middle East

The numbers don’t lie: Digital Out-of-Home (DOOH) advertising is experiencing unprecedented growth that’s reshaping the entire advertising ecosystem. Global DOOH market value surpassed $27.5bn in 2024, up from around $24.3bn in 2023, and is projected to exceed $74bn by 2032. This isn’t just growth – it’s a fundamental transformation of how brands connect with consumers […] The post The global DOOH explosion is here appeared first on Campaign Mid…Read Article

When AI precision meets emotionally intelligent editorial craft - Campaign Middle East

At Bloomberg Media, we operate at the intersection of business, technology and storytelling, serving our audiences with content that will engage and resonate. As platforms proliferate and attention spans shrink, the challenge is no longer just visibility – it’s creating meaningful connections at scale. To meet that challenge, we’ve developed a suite of proprietary artificial […] The post When AI precision meets emotionally intelligent editorial …Artificial Intelligence · DubaiRead Article

Archer Media delivers immersive road branding for BAYN launch - Campaign Middle East

ORA Development recently launched BAYN, a new luxury residential destination located between Dubai and Abu Dhabi in Ghantout, UAE. To support the launch, the developer partnered with Dubai-based Archer Media to create a full-scale outdoor branding activation designed to guide and welcome guests to the site. The project involved branding a 3.5-kilometre stretch of road […] The post Archer Media delivers immersive road branding for BAYN launch app…Abu Dhabi, United Arab Emirates · Abu DhabiRead Article

GymNation's "Coolest Class" activation beats Dubai's heat - Campaign Middle East

GymNation has provided a short respite from high temperatures to UAE residents this summer with the launch of its Coolest Class in Dubai. With temperatures reaching 43°C and humidity levels soaring past 70 per cent in the UAE’s summer months, the free to enter class (for members and non-members) is a combination of high-intensity interval […] The post GymNation’s “Coolest Class” activation beats Dubai’s heat appeared first on Campaign Middle Eas…Dubai, United Arab Emirates · DubaiRead Article

The new GCC marketing playbook: ROI, AI and agility over perfection - Campaign Middle East

After nearly 18 years in the marketing and communications field, one thing remains clear: the landscape is always shifting. Every year introduces new tools, trends and technologies. However, the real turning point came with the rise of social media, smartphones and, now, generative AI. What was once a structured and predictable ecosystem is now dynamic, […] The post The new GCC marketing playbook: ROI, AI and agility over perfection appeared fir…Artificial Intelligence · DubaiRead Article

AI is giving PR a bigger creative role - Campaign Middle East

A few months ago, social feeds overflowed with selfies re-imagined as dreamy Studio Ghibli cartoons. Millions of people produced and shared these images in hours, without design teams or media budgets. That ‘Ghiblification’ wave showed how culture moves at a pace traditional workflows cannot match.  For communicators, the question is no longer whether artificial intelligence (AI) […] The post AI is giving PR a bigger creative role appeared first…Artificial Intelligence · DubaiRead Article

Bayut: Why we stopped playing by the rules – and it worked - Campaign Middle East

If you’ve been around long enough in the real estate game, you’ll know that agents are always chasing leads. Buyer leads, seller leads and landlord leads – whatever brings in the next transaction and that all important commission.  But for those of us working in marketing, one truth becomes clear over time: the strategies that […] The post Bayut: Why we stopped playing by the rules – and it worked appeared first on Campaign Middle East.Dubai, United Arab Emirates · DubaiRead Article

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