E& reverts back to Etisalat after 4 years

Etisalat goes back to its roots with major rebrand

Emirati telecoms group switches back to the etisalat brand after four years of e&, as it refocuses on the ‘core’ telecoms business.

e& to revert to original Etisalat branding

In the telco space the company is putting a firm focus on its core business in the Middle East.

Etisalat brings back its name four years after rebrand

Etisalat is bringing back the Etisalat name four years after the rebrand of the group to e&, with the company unveiling an new refreshed visual identity to mark its 50th anniversary. The new identity was revealed in a filing on the Abu Dhabi Securities Exchange (ADX) on 6 October. The group said the ‘etisalat’ name […]

E& reverts back to Etisalat after 4 years

UAE operator group e& reverted to its original branding of Etisalat, a name it stated reflects its heritage, strategy and ambitions for the AI era. The company said it was making the name change to mark its 50th anniversary, explaining the original Etisalat name means “connection” which has guided “what we build and the role we play”. It rebranded from Etisalat to e& in February 2022, stating at the time the new identity was designed to reflect …