JioHotstar Expands International Footprint with MENA Launch
The service will reach more than 500 million monthly active users through a dedicated Starzplay section with multilingual Indian films, shows and originals.
- On Tuesday, JioHotstar launched in the Middle East and North Africa through a partnership with Abu Dhabi-based Starzplay, featuring a dedicated hub within the app and website.
- Reliance Industries and Disney created JioHotstar in a 2024 $8.5 billion joint venture, following earlier rollouts in the U.K., Canada, and Singapore as the company builds a global streaming platform.
- The service offers 300,000 hours of programming in 19 languages, with new originals available in up to 10 audio languages. Access starts at $9.50 monthly through Starzplay's Plus plan; the Max plan adds sports rights for $13.60.
- Starzplay CEO Maaz Sheikh described the partnership as a "strategic investment" that extends their connection with South Asian viewers. Amit Malhotra, head of international business at JioStar, added that MENA is a "crucial next market."
- Viewers gain access to major reality formats, including "Bigg Boss" and "Koffee With Karan," alongside AI-driven personalization features. JioHotstar continues experimenting with interactive formats as it competes in the region's fragmented streaming market.
15 Articles
15 Articles
The Economic Times
Times of IndiaJioHotstar expands international footprint with MENA launch
In an exciting move, JioHotstar has unveiled its streaming platform for the Middle East and North Africa, partnering with STARZPLAY. The collaboration opens the door to JioHotstar Originals and a diverse range of Indian content in various languages, aimed at regional audiences. Monthly packages are available at AED 34.99 and AED 49.99, addressing the needs of the South Asian diaspora for varied entertainment options.
Indian Streamer JioHotstar Enters Middle East and North Africa Through Starzplay Partnership
India’s largest streamer, JioHotstar, has moved into the Middle East and North Africa, teaming with Abu Dhabi-based Starzplay to reach a region the company considers key for South Asian viewers. The MENA launch comes after earlier rollouts in the U.K., Canada and Singapore. JioHotstar will sit as its own dedicated hub inside the Starzplay app […]
JioHotstar extends to MENA
India’s largest streaming platform, JioHotstar, is extending its international reach into the MENA regions. JioHotstar and its Starzplay partner used a CABSAT event at the Burj Khalifa to announce the service. The news comes on the heels of the service launching in the UK, Canada and Singapore. In partnership with Starzplay, JioHotstar will be available […]
JioHotstar enters the region with STARZPLAY partnership
JioHotstar has launched in the Middle East and North Africa through a partnership with regional streaming platform STARZPLAY, bringing its Indian entertainment offering to the region’s large South Asian audience. The launch follows JioHotstar’s expansion into the UK, Canada and Singapore, and adds MENA to its growing international footprint. The platform will offer content in […]
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