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'Fabulous Las Vegas' Campaign Aims to Tackle Declining Visitor Numbers

Travel · Las Vegas

'Fabulous Las Vegas' Campaign Aims to Tackle Declining Visitor Numbers

75% Center coverage: 4 sources

LAS VEGAS (KLAS) -- Declining tourist numbers to Las Vegas have grabbed nationwide attention, and the Las Vegas Convention and Visitors Authority is launching a national advertising campaign to lure visitors back. The "Welcome to Fabulous Las Vegas" campaign is listening to the "wants and needs of our visitors," said Michon Marton, CEO of R&R Partners, the LVCVA's advertising agency. Is Las Vegas worth it? Tourists complain about high price…See the Story

Timothée Chalamet Stars in Lucid Motors’ Short Action Film Directed by James Mangold

Timothée Chalamet Stars in Lucid Motors’ Short Action Film Directed by James Mangold

Coverage: 2 sources

Mangold reunites members of the “Ford v Ferrari” stunt team for Giant Spoon’s high-octane salute to the all-electric vehicle.See the Story

Linear TV Represents Just 12.4% Of Global Ad Spend, Global CPMs On The Rise – WARC Study

Linear TV Represents Just 12.4% Of Global Ad Spend, Global CPMs On The Rise – WARC Study

More grim news for linear TV, Toady will not be making a return to Ramsay St before the show ends in December.See the Story

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