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We’ve discovered 548 headlines written by Roastbrief US during the past 3 months.

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Top Roastbrief US News

Influencers

WPP Media Cuts 2025 ad Spend Predictions in Response to Tariff Uncertainty

Coverage: 2 sources

WPP's latest spending forecasts suggest cooler ad spend growth over next five years, a consequence of tariffs uncertainty.See the Story

Influencers · Cannes

Publicis: Get Super Bowl Reach For Price Of 25 Cannes Lions Passes

Publicis says influencers & social can get you Super Bowl reach for cheap. But can they get you Taylor Swift?See the Story

Coca-Cola · Cannes

Cannes Lions 2025 Unveils Outdoor Lions Shortlist: Coca-Cola, Dove, Stella Artois Lead the Pack

June, 2025.- The Cannes Lions 2025 festival has officially released its Outdoor Lions shortlist, and the competition is fierce. Keka Morelle, this year’s Jury President, leads a team tasked with evaluating work that transforms public spaces into canvases of impact. Coca-Cola emerges as a strong contender with multiple entries such as “The Shining”, “A House for Mr. Biswas” (VML New York/São Paulo), and the localised “Mimi’s Red” series from DAVI…See the Story

Cannes Lions 2025: India gets 22 shortlists across 5 categories

New Delhi: Cannes Lions has announced the shortlists in the Audio & Radio, Health & Wellness, Outdoor, Pharma and Print & Publishing Lions categories. India has earned 13 shortlists in the Outdoor category, 3 in Health & Wellness, 2 shortlists in the Pharma category and 4 shortlists in the Print & Publishing category. There are no shortlists in the Audio & Radio category from India. Health & Wellness Serial Number Campaign Brand Agency Advertis…Radio See the Story

Integrated Loyalty Drives 8x Retention and 50% More Revenue, Says VCCP and DMA Report

London, 13th June 2025: A groundbreaking new report from global integrated creative agency VCCP, in partnership with the Data and Marketing Association UK (DMA), reveals that loyalty and CRM programmes – when integrated with broader brand communications – can deliver substantial business value across both short- and long-term horizons. Titled The Long & Short of Loyalty, the report analyses over 1,700 campaigns from the DMA Effectiveness Databan…United Kingdom · United Kingdom See the Story

Cannes Lions 2025 Announces Pharma Lions Shortlist: Creativity at the Service of Health

June, 2025.- Cannes Lions 2025 has officially unveiled the Pharma Lions shortlist, recognizing the most compelling creative work in health and wellness. Under the presidency of Franklin Williams, the jury highlights campaigns that blend innovation with responsibility in one of the most regulated sectors. Standout entries include “Pick Up Your Poop” for Cologuard, by The Community (Miami), which tackles colon cancer screening with dark humour and…Health · Cannes Read Article

Human-First Health Creativity: Alessandra Gomes on Emotional Impact and Latin American Influence at Cannes Lions 2025

June, 2025 — Alessandra Gomes, Executive Creative Director at McCann Health Brazil, and jury member of the Cannes Lions Health & Wellness 2025, offers a powerful perspective on how creativity in the health space is evolving to connect with audiences on a deeper level. “This year, the creative trend that stood out most was the ability to make people feel seen, heard, and cared for—especially in the most vulnerable moments,” Gomes shared. “We saw …Brazil · Brazil Read Article

Nathalie Nahai Explores Human Behavior and AI in Episode 2 of The Brief US

June, 2025.- In the second episode of The Brief US, we sit down with Nathalie Nahai, a renowned expert in human behavior, persuasive technology, ethics, and society. Known for her deep insights into the intersection of AI and humanity, Nahai brings a unique perspective on how brands and individuals can thrive in an increasingly digital world. She is the author of the international bestseller Webs of Influence: The Psychology of Online Persuasion…Artificial Intelligence · United States Read Article

Design as Dialogue: Ricardo Bezerra Brings Brazilian Creativity to JKR’s Global Stage

June, 2025.- Junee,When Ricardo Bezerra sat down with the JKR team during his interview, he wasn’t just answering questions—he was sharing a vision that had guided him for years. “During my time as CCO and Partner at Tátil Design, I began to see how much of our work extended far beyond Brazil, resonating with the global market. I found myself building an international portfolio with iconic brands like Coca-Cola, ABI, Danone, Burger King, Carrefo…Rio De Janeiro · Rio De Janeiro Read Article

TBWA\RAAD Crowned World’s Best Place to Work at the 2025 Campaign Global Agency Of The Year Awards

Dubai, UAE – 13 June 2025 — From its home base in Dubai, TBWA\RAAD has been named the “Best Place to Work” in the world at the 2025 Campaign Global Agency of the Year Awards—affirming that the most inspiring agency workplace on the planet is right here in the UAE. This first-ever win for an agency from the Middle East is more than a milestone for TBWA\RAAD; it’s a testament to how far the region has come, and to how Dubai in particular has becom…Dubai, United Arab Emirates · Dubai Read Article

Hellmann’s Mayonnaise Relaunches “Bring Out the Best” with A New Comedic Twist

Hellmann’s Mayonnaise is building on its 100+ year legacy as the world’s No.1 mayonnaise brand with the launch of its new campaign, ‘Bring Out the Best,’ aimed at celebrating its enduring role in people’s lives as a product that elevates any meal. The campaign, which launched in June in the US, offers a humorous take on how Hellmann’s makes any food delicious, with a taste that’s so distractingly good, you might just forget everything else. Th…United States · United States Read Article

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Top Roastbrief US News

WPP Media Cuts 2025 ad Spend Predictions in Response to Tariff Uncertainty

Publicis: Get Super Bowl Reach For Price Of 25 Cannes Lions Passes

Cannes Lions 2025 Unveils Outdoor Lions Shortlist: Coca-Cola, Dove, Stella Artois Lead the Pack

Cannes Lions 2025: India gets 22 shortlists across 5 categories

Integrated Loyalty Drives 8x Retention and 50% More Revenue, Says VCCP and DMA Report

Cannes Lions 2025 Announces Pharma Lions Shortlist: Creativity at the Service of Health

Human-First Health Creativity: Alessandra Gomes on Emotional Impact and Latin American Influence at Cannes Lions 2025

Nathalie Nahai Explores Human Behavior and AI in Episode 2 of The Brief US

Design as Dialogue: Ricardo Bezerra Brings Brazilian Creativity to JKR’s Global Stage

TBWA\RAAD Crowned World’s Best Place to Work at the 2025 Campaign Global Agency Of The Year Awards

Hellmann’s Mayonnaise Relaunches “Bring Out the Best” with A New Comedic Twist

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