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Top Beet.TV - The Root to the Media Revolution News

United Airlines Reveals New Collab to Improve in-Flight Entertainment
Spotify · United States

United Airlines Reveals New Collab to Improve in-Flight Entertainment

100% Center coverage: 1 sources
United Airlines is partnering up with popular music app Spotify to improve in-flight entertainment.See the Story
The Trade Desk Announces ‘Deal Desk’, An Approach To Understanding & Managing Digital Advertising Deal Performance

The Trade Desk Announces ‘Deal Desk’, An Approach To Understanding & Managing Digital Advertising Deal Performance

Global advertising technology company The Trade Desk has announced ‘Deal Desk’, a new pillar of its Kokai platform that enables advertisers to manage their strategic one-to-one deals and upfront commitments with publishers. Deal Desk gives both advertisers and publishers unprecedented transparency and insight into the performance, quality, and pacing of their deals, and showcases premium […]See the Story
Retail Media’s Growing Pains
Mexico · Mexico

Retail Media’s Growing Pains

Retail media may be the fastest-growing sector in advertising, but Australia’s market is entering a moment of reckoning. Moving from a line item on a media plan, it’s now a headline act—with nearly every major retailer launching or expanding their own network. But as the ecosystem expands, so too do the challenges. Increased scrutiny from […]See the Story

Hype barometer: Are retail media hopes an ‘unattainable mirage’ or shopping’s savior?

For our Retail Media for Drummies guide, we ask top marketers whether the retail media revolution is really able to carry the weight of adland’s expectations.Shopping · CannesSee the Story

Engineering-First Ethos Drives Brand Strategy for B2B Marketing: FM’s Rebecca Bardol-Marino – Beet.TV

NEW YORK – At a time when buzzwords like “disruption” and “innovation” dominate brand narratives, FM Global is leaning into something older — much older. The commercial property insurer’s core identity hasn’t changed since its founding in 1835: prevention over payouts, said Rebecca Bardol-Marino, assistant vice president and senior brand strategist at FM. “We like to think of ourselves as an engineering firm that happens to sell insurance,” she …Innovation · New YorkRead Article

Index Exchange’s Caley Lewis: SSPs Aren’t ‘Dumb Pipes’ – Beet.TV

NEW YORK — Supply-side platforms and holding companies are forging deeper partnerships as SSPs evolve beyond their traditional role of simply facilitating inventory transactions, according to Caley Lewis, VP Americas at Index Exchange. “SSPs are no longer just simply facilitating inventory to the DSPs, or actually playing a more valuable role in making sure that we’re driving that benefit or supplemental benefit to the DSPs and subsequently the …New York City · New YorkRead Article

Cint’s Robinson: Measurement Is Key as Ad Ecosystem Gets More Crowded – Beet.TV

The age-old advertising mantra of finding the right person with the right message at the right time is arguably more achievable today, even if the increasingly packed ecosystem of partners and platforms makes strategic decision-making harder than ever. “Data is more important than ever,” Daniel Robinson, senior director, DSM strategic partnerships at Cint, told Beet.TV in this video interview at Possible in Miami. “With that crowded ecosystem, i…Miami, Florida · MiamiRead Article

Upfronts Still Matter: Pooja Midha Explains Why TV’s Biggest Sales Tradition Isn’t Going Anywhere – Beet.TV

NEW YORK – Despite years of predictions that the traditional TV upfront marketplace is on its way out, Pooja Midha, a longtime industry executive who is a board member of Combe and She Runs It, insists the upfronts remain not just relevant, but essential. “For as long as I’ve been in the industry, people have asked, ‘why we still do the upfront?’” Midha said in this interview with Beet.TV contributor David Kaplan at a post-upfront leadership sum…New York City · New YorkRead Article

Advertisers Must Swap Sledgehammers for Scalpels: Index Exchange’s Zovighian on AI Ads – Beet.TV

The advertising toolkit is undergoing a radical overhaul. Blunt instruments are rapidly giving way to precision tools, capable of dissecting campaign performance with unprecedented granularity. The imperative for advertisers is to “embrace the change,” according to Paul Zovighian, VP, marketplaces, Index Exchange. He pointed to the rise of companies using artificial intelligence to refine their campaigns, a stark contrast to older methods. Zovig…United States · United StatesRead Article

The Trade Desk’s Jeff Daniel: Is it Time to Redefine Programmatic? – Beet.TV

In promoting its concept of the open internet’s benefits for advertisers, publishers, and consumers against perceptions of “walled gardens,” The Trade Desk is all about positioning itself as a challenger of programmatic’s traditional boundaries.  Lately,  the company has been lightly blurring the lines around  its core identity as a demand-side platform. Jeff Daniel, GM of Retail Data Partnerships at The Trade Desk, in a conversation with Beet.T…Los Angeles, California · Los AngelesRead Article

Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume – Beet.TV

One of the time-honored traditions of the 50-year-old TV upfronts has been to declare them dead. And yet, every year, the same star-studded spectacles return, along with networks and media buyers eager to lock in deals before Cannes.  While it’s tempting to knock the annual advertising marketplace as the “same-old, same-old,”  Travis Scoles, EVP of Advanced Advertising at Paramount, is quick to argue that not only is the TV upfront as relevant a…New York City · New YorkRead Article

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