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In total, 104 have been published by Beet.TV - The Root to the Media Revolution which Ground News has aggregated in the past 3 months.

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Top Beet.TV - The Root to the Media Revolution News

Artificial Intelligence

Q&A: Snowflake Analytics Chief on Centralizing Data for AI

100% Center coverage: 1 sources

As Head of Core Services at Snowflake, Carl Perry brings with him the experience of an end user. Prior to Snowflake, he worked as general manager for Square’s developer platform, and there he learned the value of Snowflake’s value proposition. We interviewed Perry at this year’s Snowflake Summit, which showed the company doubling down on its message that enterprises should get their data correct if they want to do proper AI. We spoke about the e…See the Story

Privacy · Deerfield

Deerfield Group Acquires Triple Threat Communications to Enhance Healthcare Marketing Strategy and Creative Offerings

100% Left coverage: 1 sources

Combined team brings together 200+ experts driving expansion of comprehensive, integrated marketing, and communications solutions for leading pharma, biotech, and life sciences organizations at every stage and size See the Story

Cannes · Cannes

Brands Must Cut Waste and Demand More from Their Marketing: Tinuiti’s Cornfeldt – Beet.TV

CANNES – Marketers should stop settling for “decent” results and instead push for greatness by eliminating inefficiencies and rethinking how they measure success, says Jeremy Cornfeldt, president of performance marketing firm Tinuiti. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Cornfeldt laid out the company’s approach to cutting waste and maximizing impact for brands. “Our ‘Love Growt…Read Article

VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignore It – Beet.TV

CANNES – As CMOs face mounting pressure for short-term sales results, they’re overlooking their most powerful performance driver: creative itself. “One of our major CPG clients did a major study [on] what’s driving incrementality within their media. And they found 51% of that incrementality is from the creative itself,” Tyler Murray, chief enterprise solutions officer at WPP Group agency VML, told Beet.TV contributor David Kaplan at the Cannes L…Cannes · Cannes Read Article

It’s Time to Rethink Context and Transparency in Digital Advertising: Mobian CEO Jonah Goodhart – Beet.TV

CANNES – As brands pour more money into digital advertising, the industry is facing a transparency crisis. Jonah Goodhart believes it’s time to fix it. The co-founder and chief executive of Mobian said true “contextual” advertising has been misunderstood. “As an industry, we’ve talked about contextual for years. I would argue it’s really been keywords, not contextual,” Goodhart said in this interview with Beet.TV contributor David Kaplan at the …Cannes · Cannes Read Article

KERV’s Jay Wolff: We’re Only in the Third Inning of Shoppable TV – Beet.TV

CANNES – Shoppable television may still be in its early stages, but KERV Interactive is betting that automation and creative AI will accelerate its adoption across the advertising ecosystem. “We’re in the third inning of shoppable TV, but it’s coming,” Jay Wolff, CRO at ecommerce video platform KERV Interactive, told Beet.TV’s Andy Plesser at the Cannes Lions International Festival of Creativity. “We’re trying to do the same thing across the eco…Walmart · Cannes Read Article

Healthcare Marketing’s AI Revolution Needs Legal Teams to Catch Up – Beet.TV

CANNES – The promise of AI-powered creative versioning and real-time optimization in healthcare marketing faces a fundamental obstacle: regulatory review processes that haven’t evolved to match the technology’s capabilities. “The promise and the possibility with AI won’t be fully realized if the industry doesn’t change and evolve around it,” Andrea Palmer, CEO of Publicis Health Media, said during a Beet.TV Leadership Sessions panel moderated by…Cannes · Cannes Read Article

FreeWheel’s Sogliuzzo: to Win Small Advertisers, CTV Must Act Like Search and Social – Beet.TV

Many have promised connected TV will open up TV advertising for smaller ad buyers. To do so will require moving away from complex, high-touch sales toward the speed and simplicity that made digital platforms dominant. This is the thinking behind Universal Ads, a platform built by FreeWheel to create a “frictionless environment” between CTV publishers and smaller buyers, according to Cara Sogliuzzo, senior director, strategic relationships at Fre…United States · United States Read Article

Tubi’s Clevenger: Why Meeting Viewers ‘Where They Are’ Is the Future of Streaming – Beet.TV

CANNES – With more than 100 million monthly active users and a record-setting Super Bowl simulcast under its belt, streaming platform Tubi is reshaping how audiences and advertisers think about television, says Cynthia Clevenger, senior vice president of business-to-business marketing at the company. “Tubi has been on a wild tear over the past few years,” Clevenger told Beet.TV contributor David Kaplan at the Cannes Lions International Festival …Cannes · Cannes Read Article

AI-Powered Alli Helps Marketers Pivot Faster as Martech Gets More Agile: PMG’s Chris Alvares – Beet.TV

CANNES – As artificial intelligence reshapes marketing, PMG’s proprietary technology platform, Alli, is putting speed and automation at the center of campaign strategy, says Chris Alvares, the company’s vice president of artificial intelligence and technology. Speaking to Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Alvares said Alli stands apart from other marketing platforms because “it’s one utili…Artificial Intelligence · Cannes Read Article

Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma – Beet.TV

CANNES – The fragmentation that has long plagued television advertising may finally be giving way to consolidation, creating new opportunities for precision targeting in healthcare marketing. “One of the enemies of scale is fragmentation. That’s been a huge obstacle in the TV landscape, but I think we’re starting to see some consolidation of that inventory,” Kurt Robinson, EVP and Head of Business Development at healthcare omnichannel platform S…Cannes · Cannes Read Article

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Top Beet.TV - The Root to the Media Revolution News

Q&A: Snowflake Analytics Chief on Centralizing Data for AI

Deerfield Group Acquires Triple Threat Communications to Enhance Healthcare Marketing Strategy and Creative Offerings

Brands Must Cut Waste and Demand More from Their Marketing: Tinuiti’s Cornfeldt – Beet.TV

VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignore It – Beet.TV

It’s Time to Rethink Context and Transparency in Digital Advertising: Mobian CEO Jonah Goodhart – Beet.TV

KERV’s Jay Wolff: We’re Only in the Third Inning of Shoppable TV – Beet.TV

Healthcare Marketing’s AI Revolution Needs Legal Teams to Catch Up – Beet.TV

FreeWheel’s Sogliuzzo: to Win Small Advertisers, CTV Must Act Like Search and Social – Beet.TV

Tubi’s Clevenger: Why Meeting Viewers ‘Where They Are’ Is the Future of Streaming – Beet.TV

AI-Powered Alli Helps Marketers Pivot Faster as Martech Gets More Agile: PMG’s Chris Alvares – Beet.TV

Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma – Beet.TV

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Media Bias Ratings

Factuality

Ownership

VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignore It – Beet.TV

It’s Time to Rethink Context and Transparency in Digital Advertising: Mobian CEO Jonah Goodhart – Beet.TV

KERV’s Jay Wolff: We’re Only in the Third Inning of Shoppable TV – Beet.TV

Healthcare Marketing’s AI Revolution Needs Legal Teams to Catch Up – Beet.TV

FreeWheel’s Sogliuzzo: to Win Small Advertisers, CTV Must Act Like Search and Social – Beet.TV

Tubi’s Clevenger: Why Meeting Viewers ‘Where They Are’ Is the Future of Streaming – Beet.TV

AI-Powered Alli Helps Marketers Pivot Faster as Martech Gets More Agile: PMG’s Chris Alvares – Beet.TV

Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma – Beet.TV