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News about Amenia

Stay current with all the latest and breaking news about Amenia, compare headlines and perspectives between news sources on stories happening today. In total, 11 stories have been published about Amenia which Ground News has aggregated in the past 3 months.

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Retail Media Needs to Go Beyond Price to Personalization: Acxiom IPG’s Elizabeth Donovan – Beet.TV

AMENIA, NY – Brands that want to win in the fast-evolving retail media landscape need to harness first-party data not just for ads but for end-to-end personalization across the customer journey, said Elizabeth Donovan, senior vice president and global head of commerce and retail media networks at Acxiom IPG. Speaking in an interview with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires, Donovan said her company is helping clients …Amenia · Amenia Read Article

IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics – Beet.TV

AMENIA, NY — Advertisers continue to rely on general metrics that may offer the value of industry-wide standardized comparisons across media channels, but provide little actionable insight while the identity resolution landscape rapidly shifts toward first-party data strategies and privacy-safe collaboration environments. “I definitely still see some advertisers focusing on those ‘vanity metrics,’ which are things like website traffic or impress…Amenia · Amenia Read Article

Horizon’s Domenic Venuto: Avoiding ‘Tech Debt’ Is Key to Facing Agency Competition – Beet.TV

AMENIA, NY — The ability to seize the greatest opportunities in this early stage of the artificial intelligence era would seem to belong to the larger holding companies, with their vast array of talent, access to data, and economies of scale versus comparatively smaller independent shops. But indies might actually have one critical advantage that could hamper their larger competitors rushing to prove their AI acumen: the absence of legacy techn…Artificial Intelligence · Amenia Read Article

Lou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears Loom – Beet.TV

AMENIA, NY — Marketing departments are positioning themselves to weather expected economic turbulence by investing more heavily in data assets that provide value beyond traditional advertising campaigns. “The data budget will probably not eclipse the advertising budget, but it will grow much faster,” Lou Paskalis, founder and chief executive of AJL Advisory, told Beet.TV contributor David Kaplan at the Beet Retreat Berkshires 2025. This investme…Amenia · Amenia Read Article

WPP Media’s Lauren Lavin: Retail Media Networks Face Consolidation as ‘Grading Your Own Homework’ Era Ends – Beet.TV

AMENIA, NY — The retail media landscape is heading toward a decisive split between sustainable businesses and complementary revenue streams as brands demand accountability from an increasingly crowded marketplace. “Some retailers, as publishers, are driving sustainable businesses right now, some are complementary revenue, and that that’s something in the next 12 months or 18 months that we’re really going to see sort of go to different ends of t…Amenia · Amenia Read Article

‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks – Beet.TV

AMENIA, NY – Brands that want to make their marketing dollars go further need to think smarter about where they invest and how they amplify those investments, said Heather Sparks, executive vice president and head of content at Publicis Groupe’s Zenith. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires, Sparks outlined how strategic choices in brand advertising can unlock stronger returns when paired with creative inn…Amenia · Amenia Read Article

MiQ’s Moe Chughtai: AI’s Biggest Problem Is Unequal Adoption Within Organizations – Beet.TV

AMENIA, NY — When it comes to media operations, artificial intelligence may be “democratizing” everything between competitors. However, the playing field may be anything but level when AI is used internally with media operators. “There’s a quote that I really like: ‘The future’s already here. It’s just not equally disseminated.’ That’s a hundred percent true within organizations for AI,” Moe Chughtai, Global Head of Advanced TV at MiQ, told Bee…Artificial Intelligence · Amenia Read Article

Alliant’s Suvadip Choudhury: Third-Party Data Gets an ‘Icky’ Reputation. But TV Advertisers Are Missing the Point – Beet.TV

AMENIA, NY — First-party data has earned its valorization the last few years, particularly among the brands that tend to own it. But that doesn’t mean third-party data, which has had its ups and downs and ups again lately, is inherently less useful. “When people even outside of advanced TV hear about third-party data, they have a gut reaction that it’s icky or it’s low quality,” Suvadip Choudhury, head of TV partnerships at media analytics provi…Amenia · Amenia Read Article

MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs – Beet.TV

AMENIA, NY — The gap between data collection and actionable insights in programmatic advertising is collapsing as artificial intelligence transforms campaign optimization from a weeks-long process into real-time decision making. “The applications that are driving better outcomes for clients are really our trading agent,” Marion Hargett, chief revenue officer at MiQ, told Beet.TV contributor David Kaplan at the Beet Retreat Berkshires 2025. “The …Artificial Intelligence · Amenia Read Article

Dentsu’s Cara Lewis: ‘Data Sits on the Throne’ in the Content-Commerce Conversation – Beet.TV

AMENIA, NY — Travel has emerged as a bellwether for commerce media for several reasons, chief among them is the ability to connect data and content from 35,000 feet up in the air on down to the ground. That’s how Cara Lewis, chief investment and activation officer at dentsu international, explained the opportunities for the agency’s partners like United Airlines and the carrier’s Kinective Media unit, explained it to Beet.TV contributor David Ka…Amenia · Amenia Read Article

News about Amenia

News about Amenia

Local News Publishers

Retail Media Needs to Go Beyond Price to Personalization: Acxiom IPG’s Elizabeth Donovan – Beet.TV

IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics – Beet.TV

Horizon’s Domenic Venuto: Avoiding ‘Tech Debt’ Is Key to Facing Agency Competition – Beet.TV

Lou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears Loom – Beet.TV

WPP Media’s Lauren Lavin: Retail Media Networks Face Consolidation as ‘Grading Your Own Homework’ Era Ends – Beet.TV

‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks – Beet.TV

MiQ’s Moe Chughtai: AI’s Biggest Problem Is Unequal Adoption Within Organizations – Beet.TV

Alliant’s Suvadip Choudhury: Third-Party Data Gets an ‘Icky’ Reputation. But TV Advertisers Are Missing the Point – Beet.TV

MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs – Beet.TV

Dentsu’s Cara Lewis: ‘Data Sits on the Throne’ in the Content-Commerce Conversation – Beet.TV

Local News Publishers

Breaking News Topics Related to Amenia

Retail Media Needs to Go Beyond Price to Personalization: Acxiom IPG’s Elizabeth Donovan – Beet.TV

IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics – Beet.TV

Horizon’s Domenic Venuto: Avoiding ‘Tech Debt’ Is Key to Facing Agency Competition – Beet.TV

Lou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears Loom – Beet.TV

WPP Media’s Lauren Lavin: Retail Media Networks Face Consolidation as ‘Grading Your Own Homework’ Era Ends – Beet.TV

‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks – Beet.TV

MiQ’s Moe Chughtai: AI’s Biggest Problem Is Unequal Adoption Within Organizations – Beet.TV

Alliant’s Suvadip Choudhury: Third-Party Data Gets an ‘Icky’ Reputation. But TV Advertisers Are Missing the Point – Beet.TV

MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs – Beet.TV

Dentsu’s Cara Lewis: ‘Data Sits on the Throne’ in the Content-Commerce Conversation – Beet.TV