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See all of American Marketing Association’s headline news. Compare how the top news stories are covered by left-wing and right-wing news sources.

In total, 9 have been published by American Marketing Association which Ground News has aggregated in the past 3 months.

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Top American Marketing Association News

Walmart · Bentonville

Want a 50% Lift in Brand Metrics? Optimize Campaigns by Pairing Traditional and Digital Media Effectively

Walmart’s advertising success offers a blueprint for the future of media strategies. The retail giant has seamlessly integrated in-store promotions with digital advertising platforms like Walmart Connect, achieving a 28% year-over-year revenue growth in its advertising division. A new Journal of Marketing study finds that combining traditional media, such as TV and outdoor ads, with digital channels, including Facebook and YouTube, can significa…Read Article

How Can Marketers Help Prevent Acetaminophen Overdose?

Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. Over-the-counter (OTC) drugs are an important part of the U.S. healthcare system. According to the Consumer Healthcare Products Association, in 2023, OTC medicine was a $43 billion business, and an average American household spends about $645 annually on OTC produ…United States · United States Read Article

Call for Papers | Journal of Marketing: Analyzing Trade-Offs and Advancing Solutions to Society’s Challenges Using an Integrated Multiple Stakeholders Perspective

Special Issue Editors: Pradeep Chintagunta, John Lynch, Martin Mende, Maura Scott, Rebecca Slotegraaf, and Jan-Benedict Steenkamp Increasing the ecological value of marketing research by examining the interactions among and between business actors, institutions, and systems can help make scholarly marketing research more meaningful and impactful (Van Heerde et al. 2021). Incorporating and integrating multiple stakeholder perspectives and address…Chicago, IL · Chicago Read Article

Cardio with Mr. Treadmill: How Anthropomorphism Increases Motivation

A recent New York Times article reported a troubling statistic: three-quarters of U.S. adults are now overweight or obese, highlighting a crisis linked to declining physical activity. Similarly, the World Health Organization reports that over 80% of adolescents and 27% of adults globally fail to meet recommended activity levels. As modern lifestyles grow increasingly sedentary, finding ways to motivate people to stay active is critical. A new Jo…New York City · New York Read Article

Call for Papers | Journal of Marketing: Special Issue on Organic Marketing Theory

Special Issue Editors: Ajay Kohli, Page Moreau, Rebecca Slotegraaf, and Jan-Benedict Steenkamp Organic marketing theory provides insights into marketing phenomena, their causes and consequences, and conditions under which these causes and consequences are stronger or weaker. Theory papers frequently include a set of formal propositions describing causal relationships among well-defined constructs, and arguments in support of the propositions (wh…Chicago, IL · Chicago Read Article

The 2025 G2 DAM Vendor Report

If it’s finally time to invest in a DAM, or to upgrade to a better DAM platform, the G2 DAM Vendor Comparison Report is the go-to report. In the latest edition, you can compare the strengths of digital asset management platforms like Brandfolder, Bynder, Canto, and MediaValet. These strengths are in the areas that matter most to customers — including ease of use, support, video capabilities, brand management, and ROI. This peer-powered report re…United States · United States Read Article

How Mailchimp, DocuSign & Biogen Are Scaling Digital Experiences with AI & Personalization

What happens when big brands bring Contentful into their tech stack? Mailchimp, Docusign, and Biogen share how they use Contentful’s dynamic content platform to create scalable, high-impact digital experiences. Whether you’re new to modern architectures or rethinking your tech stack, this panel offers a firsthand look at why leading teams choose Contentful to power their digital strategies. Download The post How Mailchimp, DocuSign & Biogen Are …Artificial Intelligence · United States Read Article

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