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How Can Marketers Help Prevent Acetaminophen Overdose?
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How Can Marketers Help Prevent Acetaminophen Overdose?
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. Over-the-counter (OTC) drugs are an important part of the U.S. healthcare system. According to the Consumer Healthcare Products Association, in 2023, OTC medicine was a $43 billion business, and an average American household spends about $645 annually on OTC produ…
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