US Edition
Want a 50% Lift in Brand Metrics? Optimize Campaigns by Pairing Traditional and Digital Media Effectively
Summary by American Marketing Association
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.1 Articles
1 Articles
Want a 50% Lift in Brand Metrics? Optimize Campaigns by Pairing Traditional and Digital Media Effectively
Walmart’s advertising success offers a blueprint for the future of media strategies. The retail giant has seamlessly integrated in-store promotions with digital advertising platforms like Walmart Connect, achieving a 28% year-over-year revenue growth in its advertising division. A new Journal of Marketing study finds that combining traditional media, such as TV and outdoor ads, with digital channels, including Facebook and YouTube, can significa…
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
