Call for Papers | Journal of Marketing: Analyzing Trade-Offs and Advancing Solutions to Society’s Challenges Using an Integrated Multiple Stakeholders Perspective
Summary by American Marketing Association
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Call for Papers | Journal of Marketing: Analyzing Trade-Offs and Advancing Solutions to Society’s Challenges Using an Integrated Multiple Stakeholders Perspective
Special Issue Editors: Pradeep Chintagunta, John Lynch, Martin Mende, Maura Scott, Rebecca Slotegraaf, and Jan-Benedict Steenkamp Increasing the ecological value of marketing research by examining the interactions among and between business actors, institutions, and systems can help make scholarly marketing research more meaningful and impactful (Van Heerde et al. 2021). Incorporating and integrating multiple stakeholder perspectives and address…
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