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Top salesfuel.com News

How Can Gap Selling Make Your Sales Soar?

How Can Gap Selling Make Your Sales Soar?

If you’re looking for a new sales strategy to tackle, you might want to consider “gap selling.” A relatively new method, it has become popular among those seeking to appeal to modern buyers. What is gap selling? In his 2018 book, CEO and president of A Sales Growth Company, Keenan introduced this method. It focuses on identifying the difference between a customer's current state and their ideal future. This "gap" defines the core problem, and th…Read Article
Is Emotional Intelligence in Sales the Key to Better Communication?

Is Emotional Intelligence in Sales the Key to Better Communication?

Emotional intelligence in sales is emerging as a must-have soft skill in today’s world. Modern buyers seek genuine connections from the people they work with, and that includes vendors. Your ability to connect with your prospects impacts your success. Why is emotional intelligence in sales important?  Traditionally, sellers have often relied on slick pitches and, sometimes, pushy tactics to close deals. But the industry has evolved, and that sty…Read Article
How Creative Strategy in Advertising Rules the Short-​Attention Economy

How Creative Strategy in Advertising Rules the Short-​Attention Economy

Are your clients wondering whether anyone notices their ads or other forms of messaging? It’s a fair question in today’s hyperconnected world. The VCCP Media group worked with marketing professor Dr. Karen Nelson-Field to understand how creative strategy in advertising breaks through the short-attention economy. Buying Attention with a Creative Strategy in Advertising With so many digital formats competing for our attention, researchers studied …Read Article

How to Use Employee Engagement Metrics to Boost Retention

Are your managers falling short when it comes to supporting Gen Z and millennial team members? If so, your organization could be facing unnecessary turnover in the near future. New research shows that younger generations have big expectations from their managers. These expectations require managers to pay attention to employee engagement metrics. Are Managers Providing Support? Deloitte’s study on Gen Z and millennial team members uncovers some …Read Article

Curious How to Make A Sale with Cold Calls?

Have you ever wondered how to make a sale with cold calls these days? While once a go-to method, it’s become common to make cold outreaches via email. But cold calls shouldn’t be counted out yet. Hubspot reports that approximately 80% of sales organizations have used cold calling, and for nearly a quarter, it’s a primary strategy. Only 12% have moved away from it. And nearly 75% report making up to 50 cold calls a week. How do sellers make a sal…Read Article

Why Linear TV Advertising Still Drives Powerful Results for Marketers

U.S. consumers are changing their TV-viewing habits. Some of your accounts may be asking whether it’s time to adjust their TV advertising. The latest research shows that while CTV viewing time is increasing, linear TV ads can still deliver for advertisers. An Analysis of Consumer TV-viewing Time How did U.S. consumers watch TV in March 2025? Nielsen has some answers. They report that consumer viewing time was distributed across multiple platform…United States · United StatesRead Article

AE Closes $60,000 Sale Using AdMall's AI Sales Tools

Leah Harrelson, an account executive from Spectrum Reach, has been selling media for nearly a decade and has been featured numerous times as a Sell Smarter! Award winner. For this sale, she was able to close a digital advertising campaign with an auto dealer using AdMall’s AI sales tools. “I knew we had a great opportunity for this client with a new vendor for Q4, a way to gain incremental reach,” said Harrelson. “That said, it was a very quick …Read Article

How to Identify the Sales Star on Your Team

As we approach the middle of the year, it’s time to step back and assess the progress of your sales team. The January kickoff meeting is far behind you. Your sale reps have had some successes and some setbacks. At this point, you should put changes in place that will lead to optimal year-end outcomes. To achieve your goals, you also need a sales star on your team. Objective Review of Sales Team Strengths As new members onboard, you should monito…Read Article

SalesFuel Asks Sales Leaders One Question - Their Answers Could Change How You're Hiring Salespeople

SalesFuel announces the release of its new e-book, “The Best Salesperson I Ever Had – In the Words of Real Customers,” which offers actionable insights into what truly sets world-class sales professionals apart. It also offers suggestions on what traits to look for in candidates during pre-hiring and how to improve employee retention. The insights come from SalesFuel’s B2B BuyerSCAN survey of 2,165 C-Suite executives at U.S. businesses of all si…United States · United StatesSee the Story

Insurers Face Shrinking Workforce and Rising Turnover

Attracting and retaining top performers has become an increasingly demanding exercise for Australian insurers according to Gallagher Bassett’s (GB) annual whitepaper: The Carrier Perspective: 2025 Claims Insights. The global survey carried out by the claims and risk management services firm revealed 92% of Australian insurers report the shrinking talent pool is having a moderate to significant […]Australia · AustraliaSee the Story

Top Ways SMBs Can Compete by Advertising on CTV

Consumers enjoy TV viewing, and they are gradually increasing their connected TV (CTV) time. As we pointed out last week, the IAB predicts CTV (streaming TV) ads will grow faster than all other digital ad categories in 2025. But media sellers still face challenges when it comes to fill rates and convincing their SMB accounts that advertising on CTV works. CTV Viewing Data In 2024, the daily viewing of CTV programming hovered around one hour. Mor…United States · United StatesRead Article

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