What Are the Secrets to Crafting Sales Closing Scripts?

What Are the Secrets to Crafting Sales Closing Scripts?

Sales closing scripts provide structure, consistency and confidence when you most need it. Because, let’s face it, closing is the most critical phase of the sales process. Now, I’m not always in favor of scripted calls, especially if they get in the way of authentic, spontaneous conversation. However, in a complex selling environment, a script can give you a clear roadmap for what to say and ask. Further, a script assures that you resolve all th…