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Overall, we’ve indexed 392 stories from Campaign Brief Asia over the past 3 months.

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Veteran Terence Leong Joins MullenLowe Singapore as Regional Creative Leader, as Agency Strengthens Partnership with Unilever

Creative agency MullenLowe Singapore has appointed Terence Leong as Regional Unilever Creative Lead, where he will steer the creative vision for Unilever brands across the Asia Pacific region, from the agency’s Singapore hub. A creative force with more than 25 years in the industry, Terence brings deep experience and a proven track record from some of the region’s most innovative agencies. Terence has held the role of Executive Creative Directo…See the Story

DDB Group Singapore Bolsters Strategy Expertise Amid Global Feels Barometer Launch

DDB Group Singapore has expanded its strategic planning department with the addition of senior strategist Daniel Huang. In his new role, Huang will work alongside chief strategy officer Subodh Deshpande, who joined the agency group last year. With experience working in Shanghai, London, and Hong Kong, Huang is schooled in marketing to diverse audiences. The brand planning and customer experience specialist has collaborated with brands across FMC…Singapore · Singapore See the Story

Anupama Ramaswamy, Sambit Mohanty, and Rahul Mathew Named to ONE Asia 2025 Jury

New Delhi: Three creatives in India are among those from a select group from throughout APAC who have been named to serve on the jury for the 2025 ONE Asia Creative Awards, part of The One Club for Creativity. Representing India on the ONE Asia 2025 jury are Rahul Mathew, CCO, Executive Director at DDB Mudra Group in Mumbai, Sambit Mohanty, EVP, Creative Head, McCann Worldgroup, Bangalore, and Anupama Ramaswamy, CCO, Joint Managing Director, at …See the Story

m25 founders series: HoangLan Pham – From neighborhood screenings to steering one of Southeast Asia’s premier production houses

The m25 Premium Network Founders Series focuses on the real people behind productions In an age when AI tools appear to churn content and sludge in minutes, it’s easy to overlook that creativity begins with a human spark. We know that behind every seamless shoot, every flawless mix and every cross-border collaboration lies a person and a passion driving it forward. This chapter focuses on the remarkable journey of HoangLan Pham, in Vietnam who t…Artificial Intelligence · Vietnam Read Article

Gigi Coffee appoints Chariot Agency as its creative partner in Malaysia

Gigi Coffee, one of Malaysia’s fastest-growing specialty coffee chains with over 150 outlets nationwide, has appointed Chariot Agency as its creative partner.Malaysia · Malaysia Read Article

Dentsu Malaysia and Marrybrown bring Raya cheer to Kelantan and Terengganu communities

Dentsu Malaysia has teamed up with Marrybrown to bring to life Molek Bersama (beautiful together), in celebration of Hari Raya Aidiladha. The on-ground activation centred on community connection and care, by supporting mosque volunteers in Kelantan and Terengganu during the korban (sacrifice) ritual.Kelantan · Kelantan Read Article

Stagwell’s Assembly and ADK Global Unite to Create APAC's Largest Full-Service Challenger Agency - Adobo Magazine Online

HONG KONG — Global omnichannel media agency Assembly today announced a merger with ADK Global, a network of overseas subsidiaries managed by ADK Holdings Inc., following its acquisition by Stagwell. This integration brings together two powerhouse agencies, creating the largest challenger to the traditional holding companies in Asia-Pacific, offering scaled full-service media, creative, and more. As part of the transition, ADK Global operates und…Artificial Intelligence · Hong Kong See the Story

Paul Bradbury Quits in Wake of Omnicom Changes

Mumbrella understands that TBWA boss Paul Bradbury has resigned after changes at Omnicom that have seen Nick Garrett confirmed as CEO of a new group structure.Bradbury had been with TBWA for nearly 20 years, having joined in 2006.In his role, he oversaw agencies in the TBWA Australia and New Zealand group, including TBWA Sydney, Melbourne […]Sydney, Australia · Sydney See the Story

WWF's OOH Campaign Has up Close Look at Animals Entangled in Litter to Raise Alarm About Plastic Pollution - Adobo Magazine Online

SEOUL, SOUTH KOREA – WWF-Korea (World Wide Fund for Nature) and Cheil join forces to raise awareness about the threats plastic pollution poses to wildlife with a vivid out-of-home campaign. Titled Animal Trash Fashion, the work features animals such as sea turtles and seals entangled in plastic waste conveyed through a narrative often seen in fashion films. Litter is portrayed as wearable items designed by humans that are directly harming the li…Wildfires · Seoul See the Story

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Top Campaign Brief Asia News

AKQA Names Accenture Song's Baiju Shah Global CEO

Omnicom Announces Formation of Omnicom Oceania, Appoints Nick Garrett as CEO

Veteran Terence Leong Joins MullenLowe Singapore as Regional Creative Leader, as Agency Strengthens Partnership with Unilever

DDB Group Singapore Bolsters Strategy Expertise Amid Global Feels Barometer Launch

Anupama Ramaswamy, Sambit Mohanty, and Rahul Mathew Named to ONE Asia 2025 Jury

m25 founders series: HoangLan Pham – From neighborhood screenings to steering one of Southeast Asia’s premier production houses

Gigi Coffee appoints Chariot Agency as its creative partner in Malaysia

Dentsu Malaysia and Marrybrown bring Raya cheer to Kelantan and Terengganu communities

Stagwell’s Assembly and ADK Global Unite to Create APAC's Largest Full-Service Challenger Agency - Adobo Magazine Online

Paul Bradbury Quits in Wake of Omnicom Changes

WWF's OOH Campaign Has up Close Look at Animals Entangled in Litter to Raise Alarm About Plastic Pollution - Adobo Magazine Online

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DDB Group Singapore Bolsters Strategy Expertise Amid Global Feels Barometer Launch

Anupama Ramaswamy, Sambit Mohanty, and Rahul Mathew Named to ONE Asia 2025 Jury

m25 founders series: HoangLan Pham – From neighborhood screenings to steering one of Southeast Asia’s premier production houses

Gigi Coffee appoints Chariot Agency as its creative partner in Malaysia

Dentsu Malaysia and Marrybrown bring Raya cheer to Kelantan and Terengganu communities

Stagwell’s Assembly and ADK Global Unite to Create APAC's Largest Full-Service Challenger Agency - Adobo Magazine Online

Paul Bradbury Quits in Wake of Omnicom Changes

WWF's OOH Campaign Has up Close Look at Animals Entangled in Litter to Raise Alarm About Plastic Pollution - Adobo Magazine Online