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Google's AI Overviews Cut Link Clicks by Almost 50%, Putting Independent Sites at Risk

Left46%

Center45%

Right9%

Trump says he received $16 million payment after Paramount lawsuit settlement

47% Right coverage: 36 sources

U.S. President Donald Trump said CBS parent company Paramount paid $16 million on Tuesday as part of a lawsuit settlement.US Politics · United States See the Story

Google's AI Overviews Cut Link Clicks by Almost 50%, Putting Independent Sites at Risk

46% Left coverage: 11 sources

The Pew Research Center analyzed the browsing habits of 900 US adults who are members of the Ipsos KnowledgePanel for a month. The bottom line is that users are much less likely to click on links when an AI summary appears in search results.Read Entire ArticleResearch See the Story

Dynamic Duos: 'We keep each other honest'

In Dynamic Duos, Mumbrella each week asks two colleagues with a professional and personal affiliation to share with readers the importance of workplace relationships in an increasingly hybridised world of work.Selina Murray:I first met Ceci during the height of the Covid pandemic — she was based in Singapore and I was (and still am) in […]Australia · Australia Read Article

Foreign investment board gives green light to Domain takeover

The Foreign Investment Review Board (FIRB) has greenlit the proposed $3 billion takeover of Domain by US property listings giant Costar.In an ASX listing by Domain, it confirmed that Costar had received written notice from FIRB, stating that the Commonwealth Government “has no objections to the proposed scheme”. This would see the US company pay […]Melbourne, Australia · Melbourne Read Article

It’s time to prove retail media’s real impact - or risk losing budget

Retail media has quickly become one of the hottest conversations in marketing circles – and with good reason. As retail platforms scale, and first-party data becomes more powerful in a privacy-conscious world, brands have flocked to retail media with big expectations. But despite the hype, one critical question has lingered beneath the surface: how do we […]Australia · Australia Read Article

SFI Health appoints Mr Wolf as agency of record

Mr Wolf has been selected to serve as the agency of record across SFI Health’s full healthcare portfolio.The announcement:SFI Health has appointed Mr Wolf – the Challenger Brand agency, as agency of record for its healthcare business. The appointment sees Mr Wolf engaged across the full product portfolio including microbiome, cognitive and women’s health – […]Australia · Australia Read Article

Google and 72 and Sunny Australia launch ‘Just Ask Google’ campaign

Google has partnered with 72 and Sunny Australia on a new campaign highlighting how its search tools help Australians connect through curiosity. The announcement:Google has partnered with creative agency 72andSunny Australia to unveil a new campaign showing how the latest Google Search tools help Australians get closer to what really matters: the passions and interests of […]Google · Australia Read Article

Max Media Lab appointed strategic media agency for Paspaley

Max Media Lab has been chosen to lead media strategy and execution for Paspaley’s next phase of brand growth.The announcement:MAXMEDIALAB is proud to announce its appointment as the strategic media agency for Paspaley, Australia’s most prestigious luxury brands and the world’s leading producer of South Sea pearls. The partnership marks a significant alignment between two […]Australia · Australia See the Story

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