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Top marcommnews.com News

‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear

‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear

London, Thursday 3rd July 2025: Cult Kits, the football fashion brand known for curating one of the world’s leading collections of vintage football shirts, has today launched its first ever campaign and brand platform ‘The Shirt Matters’, in collaboration with creative agency VCCP Blue and content creation studio Girl&Bear. This campaign marks a significant moment for Cult Kits, stepping into advertising for the first time to show that football …See the Story
Volkswagen Australia Rolls Out Playful ‘Batteries Included’ Campaign, Via DDB Group Sydney
Volkswagen · Sydney

Volkswagen Australia Rolls Out Playful ‘Batteries Included’ Campaign, Via DDB Group Sydney

The closing line of, "when was the last time you let your inner child drive?" Should not be confused with letting your child driveSee the Story
Too Good To Go Appoints Federico Vazquez as Chief Marketing Officer – Marketing Communication News
Apps · Germany

Too Good To Go Appoints Federico Vazquez as Chief Marketing Officer – Marketing Communication News

Too Good To Go, the world’s largest social impact company and marketplace app tackling food waste, today announces the appointment of Federico Vazquez as Chief Marketing Officer. Federico Vazquez – Chief Marketing Officer , Too Good To Go Federico brings two decades of international marketing leadership from global marketplaces and food delivery platforms, including Delivery Hero and OLX Group. He joins Too Good To Go from Delivery Hero, where hSee the Story

Carnival Shares Full List of Coke Products and When to Expect Them

Carnival cruise lovers who are also Coke aficionados have been cheering this week with the announcement that the cruise line will be switching to Coca-Cola products in the coming months, but exactly which products will be available? The Coca-Cola company owns more than 500 different products, from different types of bottled water to sparkling juices, sports drinks, sodas, energy drinks, milks, teas, and much more. Of course, it would be impossib…Coca-ColaSee the Story

Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format

Open the article to view the coverage from MarTech SeriesBurger King · GermanySee the Story

Bank of Ireland Launches Bold New Marketing Campaign to Drive Long-Term Growth and Relevance – Marketing Communication News

Bank of Ireland has unveiled a major new integrated marketing campaign. This latest work marks another significant step in its Brand transformation and commercial marketing strategy, focused on growing their Customer base and strengthening brand relevance in a fiercely competitive market. Developed in collaboration with The Bank Collective by WPP, featuring Folk VML as creative lead, the campaign positions Bank of Ireland as a simple, seamless, aDublin, Ireland · DublinSee the Story

ShowHeroes Appoints Sarah Lewis as Global Vice President, CTV – Marketing Communication News

CTV Innovation Leader to Spearhead Continued Global Growth ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, proudly announces the promotion of Sarah Lewis to the position of Global Vice President, CTV, effective immediately. Sarah Lewis – Global Vice President CTV , ShowHeroes In her expanded role, Lewis will continue leading the CTV Innovation Team while taking on additional responsibility for developinFrance · FranceSee the Story

CMI Media Group Announces 2025 Agility Berlin Event; Martin Strobel to Keynote – Marketing Communication News

Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), is proud to announce the inaugural European event, Agility Berlin: Transformative Thinking, Rx Precision in Healthcare Marketing, featuring Martin Strobel as keynote. Strobel is an Olympic medalist athlete who competed for HBW Balingen-Weilstetten, and the Germany national team, where he won the European Men’s Handball Championship. He won a bronze medal in the 2016 SumGermany · GermanyRead Article

‘The Evolution of Wiping,’ as Told by Dude Wipes, Is Tough on Uranus

Dude Wipes is taking us back in time to regale viewers with "The Evolution of Wiping." The :30 from Curiosity begins at a museum exhibit, where cavemen were itchy and irritated from using pine cones, corn cobs, stick sponges ... and dry toilet paper. The "Future of Wiping" wing features Dude Wipes used on Uranus,Chicago, IL · ChicagoSee the Story

Everything but the diamonds:  Diamond jewellery brand Jessica McCormack launches new collection backed by a Gen AI campaign, as Gravity Road is appointed Gen AI Agency of Record – Marketing Communication News

Diamond jewellery brand Jessica McCormack is using the power of Gen AI to showcase its bridal collection in unexpected settings. With the exception of the beautiful, handcrafted diamond jewellery, the films are 100% Gen AI.  Created by creative studio Gravity Road – which has now been appointed as Gen AI agency of record for the brand – the luxurious campaign reimagines the ‘ring reveal’ through a modern, surrealist lens, only made possible usiRead Article

Brandon Unveils New Healthcare Research: The Future of Healthy Aging and the Rise of the Longevity Consumer

Brandon, a leading healthcare marketing agency, has released new proprietary research that redefines how healthcare brands should engage aging consumers as the longevity economy accelerates. The comprehensive study, The Future of Healthy Aging: How Healthcare Brands Can Lead in the Longevity Economy, offers deep insights into the evolving needs, preferences, and expectations of today’s aging population. The key takeaway? Aging isn’t a problem to…Artificial Intelligence · United StatesSee the Story

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