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Denver, Colorado · DenverIn this episode, the CPG Guys are joined by Kathryn Mazza, CMO and president of Red Media at Hy-Vee, the Midwest retailer. She leads the platform's growth and previously worked at Dick’s Sporting Goods. This conversation ranged from customer loyalty building to retail media, data measurement and, of course, 'back to basics' in store today. Listen to the CPG Guys on Apple Podcasts - Please rate and review Listen to the CPG Guys on SpotifyKathryn …See the Story
The CPG Guys: Building Shopper Loyalty with Hy-Vee CMO Kathryn Mazza
Targeted Marketing in Convenience Stores: The ROI You’ve Been Missing
Measuring What Matters: 10 Critical KPIs for Convenience Loyalty
PDI Releases Q1 2025 Threat Landscape Report: Retail Sector Under Siege
From Quick Stops to Lifestyle Hubs: Evolving C-Store Consumer Behavior
5 Reasons Why Loyalty is So Competitive
PDI Technologies Expands Digital Engagement Ecosystem, Payment, and Loyalty Capabilities with Acquisition of P97 Networks
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