The CPG Guys: Building Shopper Loyalty with Hy-Vee CMO Kathryn Mazza

3 Steps to Turn Loyalty Issues into Relationship Wins

It’s inevitable. Every loyalty program will have its occasional hiccup—a missing reward, a promotion that didn’t apply, or a customer who’s frustrated and unsure about exactly what went wrong.  In those moments, you’re not just solving a problem. You’re building a relationship.  At PDI, we believe that the way you handle loyalty issues is just as important as how you structure your loyalty program. In fact, those moments of friction are often th…

The CPG Guys: Building shopper loyalty with Hy-Vee CMO Kathryn Mazza

In this episode, the CPG Guys are joined by Kathryn Mazza, CMO and president of Red Media at Hy-Vee, the Midwest retailer. She leads the platform's growth and previously worked at Dick’s Sporting Goods. This conversation ranged from customer loyalty building to retail media, data measurement and, of course, 'back to basics' in store today. Listen to the CPG Guys on Apple Podcasts - Please rate and review Listen to the CPG Guys on SpotifyKathryn …