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KrogerYour grocery trips are fueling a billion-dollar data business you never agreed to.Food & Wine / Getty ImagesKey PointsConsumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using this information to power its “precision marketing” division.The data collected is often inaccurate, as demonstrated by a customer whose profile misidentified his gender, education level, and income.Consumer Reports r…See the Story
Consumer Reports Says Kroger Uses Loyalty Programs to Collect, Predict, and Profit From Shopper Data
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