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Top decisionmarketing.co.uk News

Omnicom Closes $13B IPG Deal, Uniting Rivals in Industry-Shaping Acquisition

Advertising · New York

Omnicom Closes $13B IPG Deal, Uniting Rivals in Industry-Shaping Acquisition

53% Center coverage: 15 sources

The unprecedented consolidation of Madison Avenue giants creates the largest advertising group in the world See the Story

Female stars may leave sport unless tech giants clamp down on online abuse, Ofcom warns — REUTERS / fjx379

UK Politics · London

Female stars may leave sport unless tech giants clamp down on online abuse, Ofcom warns

56% Center coverage: 9 sources

The boss of the communications regulator fears sport will lose out on female stars because of online abuse - and is urging social media companies to adopt recommendations to clean up their platforms. See the Story

AI Pervades Global Marketing but the UK Has Other Ideas - DecisionMarketing

Artificial Intelligence

AI Pervades Global Marketing but the UK Has Other Ideas - DecisionMarketing

As the year ahead approaches quicker than a Donald Trump U-turn, a new global study confirms that, like it or not, AI will continue to spread through the industry at speed although it seems UK CMOs are not quite so hung up on the tech. That is according to CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles, and based on exclusive insights from 805 marketing decision-makers across 15 countries and regions. No…See the Story

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