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Top decisionmarketing.co.uk News

Twix ad banned in UK for encouraging unsafe driving
Business · United Kingdom

Twix ad banned in UK for encouraging unsafe driving

50% Center coverage: 32 sources
A TV ad for chocolate bar Twix has been banned for encouraging unsafe driving. The advert shows a man with flowing hair involved in a car chase and crash that results in his and an identical, caramel-coloured car sandwiched on top of each other, like a Twix. Five complaints issued against the advert said it encouraged dangerous driving and was irresponsible.See the Story
Clothing Brand Advert Banned for Objectifying Katie Price After Complaints Made
Katie Price · England

Clothing Brand Advert Banned for Objectifying Katie Price After Complaints Made

Coverage: 17 sources
See the Story
WPP boss Mark Read steps down as advertisers struggle with rise of AI
UK Economy · London

WPP boss Mark Read steps down as advertisers struggle with rise of AI

Coverage: 13 sources
See the Story

Parliamentary Stand-Off Ends as House of Lords Backs Down on AI Copyright Bill Changes

100% Right coverage: 1 sources
Members of the House of Lords have abandoned attempts to force changes to the Data (Use and Access) Bill, which they argued were necessary to protect artists’ intellectual property rights. Peers had been demanding amendments be added to ensure artists are offered copyright protection. But on Wednesday, they withdrew any further proposed changes and agreed to pass the government’s final version of the bill. This paves the way for the bill—which a…Artificial Intelligence · United KingdomSee the Story

WPP Media Cuts 2025 ad Spend Predictions in Response to Tariff Uncertainty

Coverage: 2 sources
WPP's latest spending forecasts suggest cooler ad spend growth over next five years, a consequence of tariffs uncertainty.InfluencersSee the Story

Tena ‘Rethink Bladder Leaks’: A true show of strength - DecisionMarketing

Sadly, it seems to get everyone in the end, some sooner than others, but leaky bladders are an age-old problem that, funnily enough, no-one wants to talk about, let alone tackle. The issue is even more common in women and who better than Essity owned brand Tena, which has specialised in incontinence “solutions” for decades, to get on the front foot? Enter a new global campaign created by AMV BBDO that aims to challenge negative stereotypes and s…London, England · LondonRead Article

Bluefrog closes as founder slams charities' AI obsession - DecisionMarketing

Bluefrog Fundraising, the third sector agency which can trace its roots back nearly 28 years, is shutting up shop after what founder Mark Phillips calls “fundamental shifts” in charity marketing, including an obsession with AI and a pointless drive to target Millennials. The agency was originally launched in 1997 as Bluefrog Ltd and over the years has worked for the likes of Care International, Childrens’ Society, Marie Curie Cancer Care, WSPA a…Charities · United KingdomRead Article

Why cutting marketing in hard times is fatal for brands - DecisionMarketing

In times of economic downturn or uncertainty, businesses often look inward – streamlining operations, freezing hires, and yes, slashing budgets. In the thick of global economic uncertainty (again), with global growth forecasts slashed, volatile interest rates, and the ripple effects of US tariffs, it’s no wonder brands are looking for ways to save. But one common casualty of these cost cuts can be fatal: marketing.  Cutting marketing when times …London, England · LondonRead Article

Even tech chiefs admit their content systems are crap - DecisionMarketing

It seems marketers are not the only ones who are struggling with their tech stacks, with a new study revealing widespread dissatisfaction and embarrassment even among those at the coalface at the poor state of the tech stacks they work with.  According to Storyblok, which quizzed 200 senior developers at medium-large businesses, an overwhelming number of participants said their tech stack is negatively impacting their job. Some 47.5% say it made…United Kingdom · United KingdomRead Article

Fortnum & Mason launches £100 a year loyalty scheme - DecisionMarketing

Upmarket department store Fortnum & Mason is aiming to prove its allure to well-heeled shoppers by shunning the traditional loyalty club practice of luring in consumers with bargain prices; instead its customers actually have to pay £100 a year for the privilege. The retailer, which opened its doors in 1707 and secured its first Royal Warrant in 1910, has unveiled its first membership scheme, with a difference. “Friends of Fortnum’s” is an annua…London, England · LondonSee the Story

Rapp's Freeland to succeed Stagg as Dentsu CXM boss - DecisionMarketing

Dentsu has recruited former Rapp chief Chris Freeland to succeed Anne Stagg as boss of its CXM practice in the UK and Ireland, despite him vowing just under a year ago to “do something different with my career”. Stagg resigned from the role of CEO of the CXM division in February to lead Digitas, and is set to join this summer. Freeland started his agency career at Lida but stayed less than a year before joining TMW in 2001 as business director, …United Kingdom · United KingdomRead Article

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