AI-Driven Purchase Journeys Push Advertisers Beyond Traditional Reach Metrics

WPP Media Unveils New Advertising Intelligence Framework

WPP Media has launched an innovative Advertising Intelligence Framework that is aimed at helping global brands and advertisers navigate the fast, changing world of AI, powered marketing. The framework provides a step, by, step method to review and compare the readiness of platforms for the crucial capabilities that advertisers will require to thrive in the AI era. As AI changes the way consumers find products, decide what to buy, and interact wi…

The Stack: Big Moves in AI and Advertising

This week’s headlines underscore how AI, sustainability, and market expansion are reshaping advertising consumer engagement globally. In today’s MadTech Daily, we cover Omnicom posting a USD$941m Q4 loss following its IPG deal, WPP launching a new advertising intelligence framework, and [...] The post The Stack: Big Moves in AI and Advertising appeared first on ExchangeWire.com.

AI-driven purchase journeys push advertisers beyond traditional reach metrics

New Delhi: WPP Media has released its Advertising Intelligence Framework, setting out a methodology to assess how major technology platforms are positioned to connect brands with consumers in an AI-driven advertising environment by 2030. Published in February 2026, the framework establishes a structured model for evaluating which companies could emerge as primary sources of intelligence for businesses and consumers over the next five years. It i…

Data, AI, Distribution, Commerce and Content to Decide 2030 Ad Intelligence Leaders: WPP Media

Mumbai: WPP Media has released its Advertising Intelligence Framework, positioning Data Assets, AI/Tech, Distribution, Commerce/Transaction and Content/Media as the five core capability categories that will determine which companies emerge as primary sources of intelligence for businesses and consumers by 2030. The framework is designed as a guide for evaluating the capabilities of global “intelligence providers” as advertising partners, based o…

WPP Media introduces Advertising Intelligence Framework for the AI era

GLOBAL — As artificial intelligence reshapes how consumers discover products, make purchase decisions, and interact with brands, marketers face a fundamental question: How best to evaluate the platform capabilities necessary to effectively connect advertisers with audiences in the AI era? WPP Media addresses this question with the release of its Advertising Intelligence Framework, a comprehensive evaluation model designed to assess which global …

WPP Media’s framework for the AI advertising era

Helping advertisers understand a reshaped marketing ecosystem.