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Top exchangewire.com News

Warner Bros. Discovery to split into two public companies by next year
US Economy · United States

Warner Bros. Discovery to split into two public companies by next year

55% Center coverage: 199 sources
See the Story
Disney, Universal sue AI image creator Midjourney for copyright infringement
Artificial Intelligence · United States

Disney, Universal sue AI image creator Midjourney for copyright infringement

50% Center coverage: 197 sources
See the Story
WPP boss Mark Read steps down as advertisers struggle with rise of AI
UK Economy · London

WPP boss Mark Read steps down as advertisers struggle with rise of AI

Coverage: 13 sources
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Publicis Takes Mars' $1.7 Billion Media Account From WPP

100% Center coverage: 1 sources
The French ad network will handle media duties, while IPG takes PR.Google · FranceSee the Story

Equativ and Sharethrough Will Now Operate Under Equativ Brand, Solidifying Global Position as ...

37% Center coverage: 11 sources
NEW YORK, June 09, 2025 (GLOBE NEWSWIRE) -- Equativ today announces the full unification of Sharethrough into its global brand and operations, forming one of the largest global independent media platforms and marketplaces, strengthening its ability to serve global advertisers…InnovationSee the Story

Black Enterprise Launches Fast Channel with VideoElephant as Operating Partner

Black Enterprise, a black-owned multimedia company founded in 1970 that supports African American entrepreneurs and aspiring business owners with inspirational content, has launched a new FAST channel and engaged VideoElephant to manage it.   VideoElephant, the FAST managed service provider behind the [...] The post Black Enterprise Launches Fast Channel with VideoElephant as Operating Partner appeared first on ExchangeWire.com.Read Article

Covatic Supercharges Contextual Targeting with Full Support for IAB Content Taxonomy Audiences

Covatic, the leading provider of privacy-first audience solutions, today (12th June, 2025) announced a significant enhancement to its platform with the introduction of full support for IAB Content Audiences. This update enables publishers, advertisers, and marketers to harness contextual targeting [...] The post Covatic Supercharges Contextual Targeting with Full Support for IAB Content Taxonomy Audiences appeared first on ExchangeWire.com.Read Article

Adform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface

Adform, the most powerful and safe media buying platform built for game changers, today (12th June, 2025) announces the launch of its new digital-out-of-home (DOOH) planner within Adform FLOW.  The tool will initially roll out across 15 markets and unify DOOH [...] The post Adform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface appeared first on ExchangeWire.com.Read Article

Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness

Displayce, the pioneering specialist technology suite for out-of-home (OOH) advertising, has partnered with Happydemics, leader in advertising effectiveness measurement, to release a new white paper: From Glance to Growth – How Programmatic DOOH Converts Attention into Action.  This report explores how [...] The post Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness appeared first on ExchangeWire.com.Read Article

The State of Privacy in Ad Tech

As we hit the midpoint of 2025, what’s the current state of privacy in ad tech?  As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues. While some players make an effort to abide with legislation, others [...] The post The State of Privacy in Ad Tech appeared first on ExchangeWire.com.PrivacyRead Article

NumberEight & Katz Digital Partner to Scale Podcast Advertising with AI-Powered Lookalike Targeting

NumberEight, the leading ID-less audience intelligence company, today (12th June, 2025) announced a strategic partnership with Katz Digital, one of the most influential media sales organisations in the US. Known for its deep roots in audio and expansive cross-platform reach, Katz [...] The post NumberEight & Katz Digital Partner to Scale Podcast Advertising with AI-Powered Lookalike Targeting appeared first on ExchangeWire.com.United States · United StatesRead Article

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