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Top exchangewire.com News

Google’s ad Tech Empire Faces Its Moment of Truth

Google’s ad Tech Empire Faces Its Moment of Truth

100% Center coverage: 1 sources

Justice Leonie Brinkema is now contemplating a decision that could reshape a vast swathe of the media landscape.See the Story

Ogury Appoints Nicolas Bidon as Chief Executive Officer

London, England · London

Ogury Appoints Nicolas Bidon as Chief Executive Officer

Ogury, the global leader in persona-based advertising, today announced the appointment of Nicolas Bidon as Chief Executive Officer, effective December 1. A seasoned adtech executive with over two decades of international experience, Bidon will lead Ogury’s next phase of innovation and growth, overseeing its global operations and advancing its end-to-end, cross-channel advertising platform. Nicolas Bidon joins Ogury with an extensive record of le…See the Story

Kristiaan Kroon: ‘Traditional Media Can Be Far More Opaque Than Principal Inventory’

Kristiaan Kroon: ‘Traditional Media Can Be Far More Opaque Than Principal Inventory’

Kroon calls bundled media the bigger problem, but let’s be honest, principal media still keeps accountants awake at night.See the Story

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