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Top exchangewire.com News
Meta · United StatesMeta Platforms is set to test new subscription models across its apps, including Instagram, Facebook and WhatsApp in the coming months, according to a report from TechCrunch on Tuesday. See the Story
Meta to test premium subscriptions on Instagram, Facebook, and WhatsApp: Report
46% Center coverage: 30 sources
Advertising · New YorkA study conducted by four leading universities found that AI-generated advertising outperforms human creative, as long as it doesn’t look too artificial.The study was conducted by Columbia University, Harvard University, Technical University of Munich, and Carnegie Mellon University, using data from Taboola’s performance marketing platform, Realize.The researchers mined live ad performance data from over 300,000 […]See the Story
AI Ads that Hide Artificial Origins 'Outperform Human Creative'
AdvertisingSilverpush, the contextual intelligence company, announced the launch of the Silverpush Trend Intelligence Platform, a new contextual intelligence solution built to help brands and agencies analyse, plan, and act on real-time cultural trends. As trends across social and digital platforms emerge [...] The post Silverpush Releases Trend Intelligence Platform to Transform Real-Time Trends into Contextual Signals for Advertising appeared first on E…See the Story
