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Top exchangewire.com News

Judge Rules AI Training on Copyrighted Books as Fair Use, Faults Pirated Library
Meta · United States

Judge Rules AI Training on Copyrighted Books as Fair Use, Faults Pirated Library

56% Center coverage: 109 sources
See the Story
Apple Weighs Using Anthropic or OpenAI to Power Siri in Major Reversal, Bloomberg News Reports
Apple · United States

Apple Weighs Using Anthropic or OpenAI to Power Siri in Major Reversal, Bloomberg News Reports

42% Left coverage: 43 sources
Apple is weighing using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri, instead of its own in-house models, Bloomberg News reported on Monday. Shares of the iPhone maker, which had traded down earlier in the session, closed 2% higher on Monday.See the Story
Google ordered to pay US$314-million for misusing customers’ cell phone data
Google · United States

Google ordered to pay US$314-million for misusing customers’ cell phone data

59% Center coverage: 37 sources
See the Story

ChatGPT referrals to news sites are growing, but not enough to offset search declines

100% Center coverage: 1 sources
Not surprisingly, organic traffic has also declined, dropping from over 2.3 billion visits at its peak in mid-2024 to now under 1.7 billion.ChatGPTSee the Story

Google’s Emissions Still Rising, Despite Data Center Decarbonization, Energy Procurement Progress

67% Center coverage: 3 sources
The search engine and tech conglomerate’s overall emissions are up 51% from a 2019 baseline, despite making headway in procuring carbon-free energy last year.Donald TrumpSee the Story

The Future of Media Buying is Here – and It’s Not Walled in by Big Tech

Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying. A new approach to digital advertising innovation is here.  From [...] The post The Future of Media Buying is Here – and It’s Not Walled in by Big Tech   appeared first on ExchangeWire.com.United Kingdom · United KingdomRead Article

Pentaleap Strikes Deal With Skai to Make It Easier for Advertisers to Buy Retail Media

100% Center coverage: 1 sources
More adtech firms are partnering to grab bigger ad budgets.HousingSee the Story

Seedtag Outperforms Market with 38% YoY Growth in UK, Accelerating European Momentum and Strategic Investments Across the Region

Seedtag, the global neuro-contextual advertising company, has announced a quarter of significant growth across Europe, with 38% YoY Q2 growth in the UK and double-digit growth across the European region. This follows the appointments of notable recent senior hires across [...] The post Seedtag Outperforms Market with 38% YoY Growth in UK, Accelerating European Momentum and Strategic Investments Across the Region appeared first on ExchangeWire.co…United Kingdom · United KingdomRead Article

Social Media Isn’t Social. It’s Just Media.

In part one of this three part perspective, Dan Gee, managing director and co-founder of Media Futures Market, makes the case of why social media is not really social anymore. He explores how to make the most of social media, [...] The post Social Media Isn’t Social. It’s Just Media. appeared first on ExchangeWire.com.Social MediaRead Article

DoubleVerify, IAS Develop Attention Measurement Solutions for Snap

100% Center coverage: 1 sources
DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.Social MediaSee the Story

Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms

Hachette Livre, a leading French publishing group, has successfully launched a series of privacy-compliant audience activations using data clean rooms in partnership with First-id and Decentriq. By leveraging First-id’s unique, deterministic ID technology and Decentriq’s confidential computing-powered clean room, Hachette [...] The post Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms appeared fir…France · FranceRead Article

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