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Top martech360.com News

Florida, United States · Florida

EVERISE STRENGTHENS LEADERSHIP TEAM WITH CHIEF REVENUE OFFICER AND CHIEF FINANCIAL OFFICER APPOINTMENTS

67% Center coverage: 12 sources

PLANTATION, Fla., Aug. 11, 2025 /PRNewswire/ -- Everise, a global leader in transforming customer experiences, today announced two senior leadership appointments as the company continues its growth trajectory and expansion in global markets. Industry veteran Robert Jimenez joins as Chief…See the Story

United States · United States

HAHN ACQUIRES EMIC COMMUNICATIONS

92% Center coverage: 12 sources

/PRNewswire/ -- Hahn, one of the largest marketing and PR firms in Texas, has successfully acquired Emic Communications and has tapped Emic's founder, Destin...See the Story

Australia · Australia

Epicor Appoints Kerrie Jordan as New Chief Marketing Officer

100% Left coverage: 1 sources

AUSTIN, Texas--(BUSINESS WIRE)--Aug 11, 2025-See the Story

Riskified Joins Forces with HUMAN to Help Merchants Embrace Trusted AI Shopping Agent Commerce – The Times of Bengal

AI shopping agents are changing the rules. Riskified and HUMAN redefine ecommerce success in the agentic era by giving merchants unprecedented visibility, control, and protection Riskified, a global leader in ecommerce fraud prevention and risk intelligence, announced a new partnership with HUMAN Security, a leading cybersecurity company, with a shared vision to advance a unified security framework that helps merchants win and grow safely via em…Artificial Intelligence · New Zealand See the Story

Nielsen to Launch Connected TV Advertising Insights in Australia From Q4 2025

The new Ad Intel CTV capability will give users unprecedented visibility into competitor ad spend and creative strategies across major streaming platforms.The announcement:Nielsen, a global leader in audience measurement, data, and analytics, today announced the upcoming launch of Connected TV (CTV) insights within its Nielsen Ad Intel solutions. Starting from Q4 2025, organisations in Australia […]Australia · Australia See the Story

Sendbird Signs SCA with AWS to Accelerate Agentic AI Adoption

Sendbird Inc., the AI communications platform trusted by the world’s largest brands, announced that it has entered into a three-year strategic collaboration agreement with Amazon Web Services (AWS). This collaboration will expand Sendbird’s AI agent capabilities, accelerate joint go-to-market efforts, and deepen technical integrations with AWS services, most notably Amazon Nova and Amazon Bedrock. As a launch partner for AWS Marketplace’s new AI…Seoul · Seoul Read Article

Salesforce’s Flex Prompt Templates Simplify Record Change Summarization with Einstein Generative AI

Salesforce’s Agentforce platform is taking efficiency to new heights by introducing a smarter way to track and summarize record updates using Flex prompt templates powered by Einstein Generative AI. This capability helps service and sales teams eliminate repetitive manual work by drawing on data from past cases, recent purchases, product changelogs, and real-time case notes. Beyond its standard out-of-the-box features, Agentforce allows develope…Salesforce · San Francisco Read Article

Martech360 Podcast with Lee Salem, Vice President of Sales for the Americas at Way Media

In this episode of the Martech360 Podcast, host Samarth sits down with Lee Salem, Vice President of Sales for the Americas at Way Media, a multi-award-winning sales leader with over three decades of experience in lead generation, digital marketing, market research, and high-impact B2B strategies. Lee has helped power revenue engines for industry giants like IDG, UBM, and NetLine- earning a reputation for his consultative approach, long-term visi…United States · United States Read Article

Spectrum Reach, TVBeat Partner on Programmatic Ads via Traditional Channels

100% Center coverage: 1 sources

A television remote used with Charter’s Spectrum TV services. (Courtesy photo) Spectrum Reach, the advertising division of Charter Communications, has formed a partnership with London-based advertising technology firm TVBeat to bring programmatic ad opportunities to traditional linear channels for the first time. The collaboration between Spectrum Reach and TVBeat (stylized as tvbeat) is billed as a first-of-its-kind partnership that allows a ca…Radio · United States See the Story

TechSee Partners with BrightContact to Bring Visual Agentic AI to Contact Centers

100% Center coverage: 1 sources

This strategic alliance will elevate customer experiences with real-time visual automation and intelligent service across modern contact center operations NEW YORK, Aug. 12, 2025 /PRNewswire/ -- TechSee, the global leader in Visual Agentic AI for customer and field service, today announced a strategic partnership with BrightContact, a Netherlands-based CX advisory and implementation firm specializing in next-generation contact center operations.…New York City · New York See the Story

Predictive Analytics for Marketing: How to Forecast Customer Behavior and Boost ROI

Forget hunches and gut feelings. Today’s marketing world demands precision, foresight, and a sharp understanding of customer actions. This isn’t science fiction; it’s the tangible power of predictive analytics for marketing. As leaders like CMOs, VPs, and Heads of Marketing, you know that understanding your customers is key to sustainable growth. It’s important to grasp not just who they are, but also what they will do next. Moving from descript…United States · United States Read Article

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Top martech360.com News

EVERISE STRENGTHENS LEADERSHIP TEAM WITH CHIEF REVENUE OFFICER AND CHIEF FINANCIAL OFFICER APPOINTMENTS

HAHN ACQUIRES EMIC COMMUNICATIONS

Epicor Appoints Kerrie Jordan as New Chief Marketing Officer

Riskified Joins Forces with HUMAN to Help Merchants Embrace Trusted AI Shopping Agent Commerce – The Times of Bengal

Nielsen to Launch Connected TV Advertising Insights in Australia From Q4 2025

Sendbird Signs SCA with AWS to Accelerate Agentic AI Adoption

Salesforce’s Flex Prompt Templates Simplify Record Change Summarization with Einstein Generative AI

Martech360 Podcast with Lee Salem, Vice President of Sales for the Americas at Way Media

Spectrum Reach, TVBeat Partner on Programmatic Ads via Traditional Channels

TechSee Partners with BrightContact to Bring Visual Agentic AI to Contact Centers

Predictive Analytics for Marketing: How to Forecast Customer Behavior and Boost ROI

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Riskified Joins Forces with HUMAN to Help Merchants Embrace Trusted AI Shopping Agent Commerce – The Times of Bengal

Nielsen to Launch Connected TV Advertising Insights in Australia From Q4 2025

Sendbird Signs SCA with AWS to Accelerate Agentic AI Adoption

Salesforce’s Flex Prompt Templates Simplify Record Change Summarization with Einstein Generative AI

Martech360 Podcast with Lee Salem, Vice President of Sales for the Americas at Way Media

Spectrum Reach, TVBeat Partner on Programmatic Ads via Traditional Channels

TechSee Partners with BrightContact to Bring Visual Agentic AI to Contact Centers

Predictive Analytics for Marketing: How to Forecast Customer Behavior and Boost ROI