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Top martech360.com News

Hightouch raises $80M on a $1.2B valuation for marketing tools powered by AI

Artificial Intelligence

Hightouch raises $80M on a $1.2B valuation for marketing tools powered by AI

Coverage: 2 sources

Last decade, companies like Segment rewrote the book on how organizations used APIs to merge data from disparate apps to improve marketing strategies.See the Story

RingCentral Forays Into Agentic AI, Launches AI Receptionist for Business Call Handling

Artificial Intelligence

RingCentral Forays Into Agentic AI, Launches AI Receptionist for Business Call Handling

RingCentral AI Receptionist (AIR) transforms business communications with AI-driven call automation, reducing wait times, answering customer inquiries, and routing calls intelligently.See the Story

Klaviyo Unveils CRM Designed For Consumer Brands

Shopify · United States

Klaviyo Unveils CRM Designed For Consumer Brands

It's a B2B CRM with a new KDP acronym, to boot. Mercifully no mention of AI though.See the Story

DoubleVerify launches content-level controls on Meta

DoubleVerify launches content-level controls on Meta

New Delhi: DoubleVerify announced the launch of content-level controls for Meta’s Facebook & Instagram feeds and Reels. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta’s platforms. This launch builds on last year’s release of post-bid brand safety and suitability measurement on Meta’s Facebook and Instagram Feeds and Reels. Implementing a compre…See the Story

Direct Digital Holdings Introduces A New Framework to Help Businesses Manage AI Adoption in the Workplace

Artificial Intelligence · United States

Direct Digital Holdings Introduces A New Framework to Help Businesses Manage AI Adoption in the Workplace

New guide helps organizations create clear, responsible AI usage policies to unlock the value of artificial intelligence while mitigating risks Direct Digital Holdings, Inc., a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”), announced the release of its framework for establishing an employee generative AI usage policy, a practical guide…See the Story

8×8 and CallCabinet Partner to Enhance Compliance Call Recording

San Jose, California · San Jose

8×8 and CallCabinet Partner to Enhance Compliance Call Recording

8×8, a leading provider of an integrated CX platform combining Contact Center, Unified Communication, and CPaaS APIs, has announced a strategic partnership with CallCabinet, a premier provider of compliance call recording solutions. As part of the 8×8 Technology Partner Ecosystem, this collaboration integrates CallCabinet’s compliance call recording with the 8×8 Platform for CX, ensuring regulatory compliance and enhancing security for organizat…See the Story

Alteryx Appoints of Jon Pexton CFO and Steven Birdsall CRO

Artificial Intelligence · Irvine

Alteryx Appoints of Jon Pexton CFO and Steven Birdsall CRO

Alteryx, an AI platform for enterprise analytics, announced the appointment of Jon Pexton as Chief Financial Officer and Steven Birdsall as Chief Revenue Officer to lead the company’s next phase of growth. These key additions to the executive team underscore Alteryx’s commitment to helping customers scale their AI and analytics automation journey. As Chief Financial Officer (“CFO”), Pexton will oversee all global financial operations, including …See the Story

Banuba debuts Virtual Try-On Plugin for Tiendanube in Argentina

Argentina · Argentina

Banuba debuts Virtual Try-On Plugin for Tiendanube in Argentina

Banuba, a leader in augmented reality (AR) technology, is excited to announce the launch of its groundbreaking virtual makeup try-on plugin for Tiendanube, the leading e-commerce platform in Latin America. This innovative solution allows customers to experience lifelike makeup simulations directly from their devices, enhancing sales, reducing returns, and gaining goodwill for the business. Banuba’s advanced AR technology offers unparalleled real…See the Story

From Awareness to Conversion: How In-App Advertising Drives the B2B Buyer’s Journey

From Awareness to Conversion: How In-App Advertising Drives the B2B Buyer’s Journey

In today’s digital landscape, B2B marketing is more complex than ever. Traditional advertising finds it hard to connect with specific audiences. These audiences want smooth and personalized experiences. In-app advertising revolutionizes the way businesses connect with their ideal customers. Reaching users at every stage of the buyer’s journey is key. Businesses can connect with their audience from the first time they hear about a product until t…See the Story

Upland Panviva Launches Sidekick, An AI-Powered Agent Assistant

Upland Panviva Launches Sidekick, An AI-Powered Agent Assistant

Upland, a modern way to deliver compliant and contextualized knowledge to agents, the superheroes of contact centers. As a trusted leader in highly regulated industries, Panviva delivers next-generation, AI-powered guidance for complex and compliance-driven organizations. Panviva offers flexible solutions that meet customers’ omnichannel needs, such as integrations with chatbots, AI agents, and CRMs. With the power of GenAI curation that is appr…See the Story

Foundever appoints Chris Halbard as CEO of EMEA market

United Kingdom · United Kingdom

Foundever appoints Chris Halbard as CEO of EMEA market

Foundever , the global leader in customer experience, announces the arrival of Chris Halbard as CEO of EMEA. In his new role, Chris Halbard will oversee the Group’s transformation across more than 25 countries in EMEA at a pivotal time. He will be tasked with driving growth and profitability across the region by improving the company’s performance and value proposition. He will play a key role in the deployment of AI solutions to improve operati…See the Story

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