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Top Adobo Magazine Online News

AI Ads that Hide Artificial Origins 'Outperform Human Creative'

Advertising · New York

AI Ads that Hide Artificial Origins 'Outperform Human Creative'

A study conducted by four leading universities found that AI-generated advertising outperforms human creative, as long as it doesn’t look too artificial.The study was conducted by Columbia University, Harvard University, Technical University of Munich, and Carnegie Mellon University, using data from Taboola’s performance marketing platform, Realize.The researchers mined live ad performance data from over 300,000 […]See the Story

Saatchi & Saatchi launches playful Oreo Creme Egg Cookie campaign

Social Media · London

Saatchi & Saatchi launches playful Oreo Creme Egg Cookie campaign

LONDON, UK – Saatchi & Saatchi’s and Mondelēz International have launched Born of Two Icons, a playful new campaign spotlighting the new limited-edition OREO Creme Egg Cookie. British culture loves celebrity, and OREO and Creme Egg are both iconic in their own right. With such famous parents, the OREO Creme Egg Cookie is basically the nepo-baby of the confectionery world – or should that be, the nepo cookie? – and the campaign cheekily plays on …See the Story

AXA UK, Leo UK Expose the Hidden Language of Financial Abuse in New Awareness Campaign

United Kingdom · United Kingdom

AXA UK, Leo UK Expose the Hidden Language of Financial Abuse in New Awareness Campaign

LONDON, UK – AXA UK, in partnership with Leo UK, has launched “What they say. What we hear”, an awareness campaign designed to highlight the hidden nature of domestic abuse, focusing particularly on the everyday phrases that conceal financial abuse in relationships. The aim is to help people better recognise the warning signs of this often misunderstood form of domestic abuse. The campaign is supported by AXA UK research, which found that almost…See the Story

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