WPP Commits $400M for AI Spending with Google Under Expanded Partnership (WPP:NYSE)

WPP commits $400M for AI spending with Google under expanded partnership (WPP:NYSE)

Advertising holding company WPP (WPP) has extended its partnership with Google (GOOG) (GOOGL) for another five years to leverage the tech giant's cloud and AI technology and cultivate essential marketing skills.

WPP and Google Forge Groundbreaking Partnership to Redefine Marketing with AI

In a transformative move set to reshape the marketing landscape, WPP and Google have announced a five-year, US$ 400 million partnership aimed at revolutionizing marketing through advanced AI and cloud technologies. This collaboration seeks to empower brands to create hyper-relevant campaigns at unprecedented scale and speed, marking a significant shift in how marketing is approached globally. Strategic Objectives of the Partnership The expanded …

WPP and Google 'to transform marketing as we know it' - DecisionMarketing

WPP is ramping up its adoption of AI and cloud technology with a five-year expansion of its partnership with Google is a deal which it claims will “cultivate the essential skills to transform marketing as we know it”. The expanded partnership includes a $400m spending commitment from WPP for Google technologies, and was cemented in Mountain View during a meeting between WPP CEO Cindy Rose (pictured), Google Cloud CEO Thomas Kurian and members of…

WPP invests $400 mn in Google

WPP and Google on Tuesday announced a five-year extension of their collaboration focused on advancing cloud and AI technologies to enhance integrated marketing, commerce, and creative production. It includes a $400 million investment by the agency in the tech giant’s technologies. The partnership seeks to help brands create personalised, data-driven campaigns in a fraction of the time currently required. The agreement, formalised in Mountain Vie…

WPP, Google ink $400m expanded partnership to redefine marketing with AI - Campaign Middle East

WPP and Google have revealed a five-year expansion of their partnership, including a $400m spending commitment from WPP for Google technologies, dedicated to advancing cloud and AI technology and cultivating the essential skills to transform marketing as we know it. The collaboration aims to revolutionise how brands approach integrated creative, production, media, experience and commerce, […] The post WPP, Google ink $400m expanded partnership t…

WPP Expands Google Partnership, Commits $600M+ To Google Technologies

Google and WPP tie the knot on tech that is so completely befuddling, you'd need Chewie and R2-D2 to get a handle on it.