UK Advertising Investment Rises 9.3% to £11.7Bn in Q1 2026

UK Advertising Investment Rises 9.3% to £11.7Bn in Q1 2026

London, July 30, 2026: The Advertising Association and WARC have today published the latest quarterly advertising Expenditure Report, revealing that UK advertising investment increased by 9.3% year-on-year in the first quarter of 2026, reaching a total of £11.7 billion.  The latest report – drawn from a survey of media owners and the industry bodies that represent them – highlights a diverse media landscape where advertisers are actively investi…

Digest: UK Ad Spend Jumps 9.3% in Q1 2026; Unilever Raises Full-Year Guidance

In today’s Digest, we cover UK ad spend rising 9.3% in Q1 2026 to reach £11.7bn, Unilever raising its full-year guidance after its strongest sales volume growth in 16 years, and Netflix overtaking the BBC as UK viewers’ first choice, [...] The post Digest: UK Ad Spend Jumps 9.3% in Q1 2026; Unilever Raises Full-Year Guidance appeared first on ExchangeWire.com.

Adspend continues to climb as mail shows its mettle - DecisionMarketing

UK advertising investment increased by 9.3% year-on-year in the first quarter of 2026, reaching a total of £11.7bn, with direct mail putting in an impressive performance despite fears over the impact of Royal Mail price rises and delivery issues. That is according to the Advertising Association and WARC’s latest quarterly advertising Expenditure Report, drawn from a survey of media owners and the industry bodies that represent them. The study hi…