TfL Launches New Campaign Urging Londoners to ‘Act Like a Friend’ to Tackle Hate Crime and Harassment

TfL, VCCP launch powerful campaign to educate people on how to be active bystanders and to deter perpetrators of crime - adobo Magazine Online

LONDON, UK – Transport for London (TfL) launched a new campaign, “Act Like a Friend,” developed with creative agency of record VCCP and WPP Media’s Wavemaker team, which developed the strategy and media planning. The campaign aims to empower passengers to safely intervene when they witness hate crime, sexual harassment or offenses on the network, while reinforcing the message that criminal behavior has serious consequences. This new behavior cha…

TfL launches new campaign urging Londoners to ‘act like a friend’ to tackle hate crime and harassment

Transport for London (TfL) has launched two new campaigns aimed at encouraging people to be active bystanders and deterring perpetrators of hate crime and harassment across the capital’s transport network. The first campaign, launching in cinemas and on ITVX, encourages Londoners to “act like a friend” if they witness someone being targeted by hate crime, sexual offences or harassment. It features real-life stories of people who helped defuse in…

'Act Like a Friend' for hate crime victims, TfL blitz urges - DecisionMarketing

Transport for London is launching a major campaign that aims to empower passengers to safely intervene when they witness hate crime, sexual harassment or offences on the network, while reinforcing the message that criminal behaviour has serious consequences. “Act Like a Friend” has been devised with VCCP and WPP Media’s Wavemaker team, which developed the strategy and media planning. This behaviour change initiative launches during National Hate…

TfL and VCCP launch powerful campaign to educate people on how to be active bystanders and to deter perpetrators of crime

London, 13th October 2025: Today, Transport for London (TfL) launches a new campaign, ‘Act Like a Friend’, developed with creative agency of record VCCP and WPP Media’s Wavemaker team, which developed the strategy and media planning. The campaign aims to empower passengers to safely intervene when they witness hate crime, sexual harassment or offences on the network, while reinforcing the message that criminal behaviour has serious consequences.…

TfL launches powerful campaigns to encourage people to be active bystanders and to deter perpetrators of crime - London Post

Transport for London (TfL) has launched a new campaign in cinemas and ITVX to encourage people to support those who experience hate crime and other forms of abuse on the London transport network. It launches during National Hate Crime Awareness Week (11-18 October), with a complementary campaign targeting perpetrators, and as TfL announces more free active bystander sessions for the public. The safety of everyone who uses London’s transport netw…

Transport for London Launches New Video Campaign

This week is National Hate Crime Awareness Week (11th-18th October), and Transport for London (TfL) has launched a new campaign to encourage people to support others.