The rise of agent-to-agent commerce: When AI starts shopping for AI
Merchants are preparing cleaner product data and checkout systems as AI agents move from product research to completing purchases, researchers and consultants said.
- Online shopping is shifting from direct human interaction to agentic commerce, where digital proxies navigate marketplaces on behalf of human shoppers. McKinsey partner Becca Coggins calls this a fundamental reconfiguration of the customer journey.
- Deloitte uses "workflow autonomy" to describe how much of a purchase software handles end-to-end. The future of shopping may be less about "clicking" and more about "delegating," reducing steps users manage directly.
- PwC reports that agent-ready commerce depends on clean, structured product data being "transactable." If a size or compatibility detail is missing, software cannot confirm the product fits the request, halting the order.
- Trust remains the primary hurdle for autonomous shopping regarding financial authorization. Bob Hedges, a fellow at MIT's Initiative on the Digital Economy, notes formal rules specify fraud liability, though applying them to AI agents remains under negotiation.
- Columbia Business School researchers studied AI agents selecting products without human input, while Bain describes this progression as shopping AI moving from gathering information to acting like a copilot. These developments signal software becoming retailers' direct transaction contact.
34 Articles
34 Articles
The rise of agent-to-agent commerce: When AI starts shopping for AI - The Mexico Ledger
The rise of agent-to-agent commerce: When AI starts shopping for AIOnline stores have spent years serving people who browse and buy, but some of the requests arriving at those stores now come from AI agents acting on behalf of human customers.In 2025, Columbia Business School researchers built a simulated marketplace to study what happens when AI agents do the buying, letting the agents choose among products without a person making the final sel…
The rise of agent-to-agent commerce: When AI starts shopping for AI - Seward Independent
The rise of agent-to-agent commerce: When AI starts shopping for AIOnline stores have spent years serving people who browse and buy, but some of the requests arriving at those stores now come from AI agents acting on behalf of human customers.In 2025, Columbia Business School researchers built a simulated marketplace to study what happens when AI agents do the buying, letting the agents choose among products without a person making the final sel…
thepampanews.com
The rise of agent-to-agent commerce: When AI starts shopping for AI
The rise of agent-to-agent commerce: When AI starts shopping for AIOnline stores have spent years serving people who browse and buy, but some of the requests arriving at those stores now come from AI agents acting on behalf of human customers.In 2025, Columbia Business School researchers built a simulated marketplace to study what happens when AI agents do the buying, letting the agents choose among products without a person making the final sel…
The rise of agent-to-agent commerce: When AI starts shopping for AI - Stateline Publications
The rise of agent-to-agent commerce: When AI starts shopping for AIOnline stores have spent years serving people who browse and buy, but some of the requests arriving at those stores now come from AI agents acting on behalf of human customers.In 2025, Columbia Business School researchers built a simulated marketplace to study what happens when AI agents do the buying, letting the agents choose among products without a person making the final sel…
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