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Snap targets enterprises with Salesforce, Nvidia AI tools for augmented-reality glasses

  • On Wednesday, Sept 16, 2026, Snap CEO Evan Spiegel announced partnerships with Nvidia, Amazon Web Services, and Salesforce to pivot its $2,195 Specs augmented reality glasses toward enterprise markets.
  • Snap originally unveiled the glasses in June as a consumer device, shifting strategy after rivals like Microsoft and Meta struggled to turn augmented-reality hardware into mainstream successes.
  • Alongside the hardware pivot, Snap introduced 'Specs Intelligence' on Wednesday, an 'anticipatory AI service' for iOS that connects personal accounts to manage tasks and organize information into specific 'corners'.
  • Enterprise capabilities include Salesforce's Agentforce integration for automating tasks and Nvidia's AI, which helps workers interpret visual environments and access company data hands-free.
  • Regarding privacy, Spiegel noted Snap will not use personal content to train AI models or serve ads, and the company plans to offer free tiers for the service.
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35 Articles

The IndependentThe Independent
Reposted by
The Independent (US)The Independent (US)
Lean Left

Snap unveils Specs, the £2,000 smart glasses – and I got a first look

From design and comfort to capabilities, I got a first look at the new Specs smart glasses that will soon be available to buy. Here are my first impressions.

·London, United Kingdom
Read Full Article
HandelsblattHandelsblatt
Lean Right

Technology: Snap's Attack on Meta Costs $2195

Evan Spiegel presented his computer glasses "Specs" on Wednesday. For eleven years he defended them against all resistances. The bet behind it is less crazy than it looks.

·Düsseldorf, Germany
Read Full Article
Seeking AlphaSeeking Alpha
Lean Right

Snap partners with Nvidia, AWS, Salesforce to expand AR glasses into enterprise market (SNNYSE)

Snap teams with Nvidia, AWS, Salesforce and Verizon to bring $2,000 Specs AR glasses to enterprises—pricing, plans, AI service and launch timing.

·Ra'anana, Israel
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ppc.landppc.land
Center

Snap prices SPECS AR glasses at $2,195 ahead of fall shipping

Verizon plans start at $10 a month for glasses buyers, and connected-account data stays out of ad targeting. What does the enterprise push add to the platform?

Read Full Article
Le FigaroLe Figaro
Lean Right

Assistant IA, Shopping, Sales at Orange... How Evan Spiegel Wants to Impose His "Specs" Connected Glasses on Individuals and Companies

France is one of the three countries where the Specs will be launched this autumn. The monetisation of this activity remains to be proved.

·Paris, France
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TechCrunchTechCrunch
Center

Snap tries to make the case again for its $2,200 smart glasses

Snap unveiled new features for its smart glasses this week.

·San Francisco, United States
Read Full Article
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  • 39% of the sources lean Left, 39% of the sources are Center
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Reuters broke the news in London, United Kingdom on Wednesday, September 16, 2026.
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