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Snap Specs Launch LIVE: Everything You Need to Know About Snapchat's New AR Glasses
Evan Spiegel will preview the next-generation Specs, which investors see as a possible long-term growth driver beyond advertising.
- On Wednesday, Snap CEO Evan Spiegel officially launched the new "Specs" augmented reality glasses in Los Angeles, priced at $2,195 after 11 years of development.
- The launch follows two generations of AR prototypes released to developers in 2021 and 2024; smart glasses shipments grew 35% in 2026 while Meta claims 70% market dominance.
- Snap also debuted "Specs Intelligence," an anticipatory AI service for iPhone and Mac, alongside a cellular carrying case bundled with glasses for $2,395 total.
- Investor enthusiasm pushed Snap shares 16.2% above the 50-day SMA; the company opens a demo experience at Westfield Century City in Los Angeles on October 1.
- Unlike competitors partnering with eyewear brands, Spiegel intends to reduce the glasses' weight independently, maintaining that capability is "most important" for determining user adoption long-term.
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Total News Sources16
Leaning Left4Leaning Right3Center5Last UpdatedBias Distribution42% Center
Bias Distribution
- 42% of the sources are Center
42% Center
L 33%
C 42%
R 25%
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