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OpenAI’s ads business hits Europe at the six month mark

Summary by Digiday
OpenAI will begin serving ads to people using ChatGPT across 31 European markets on Monday (August 24), including Germany, France, Spain, Italy, Poland, Sweden, Norway, Denmark, Ireland, and the Netherlands. The timing lands at the six month mark for OpenAI’s ads business. What started as a U.S. pilot in February has already moved through Canada, Australia, New Zealand, the U.K., Mexico, Brazil, Japan and South Korea. Europe was always going to …

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This European deployment in countries such as Germany, Spain and Belgium takes place more than six months after the first tests in the United States. The placement of advertisements on ChatGPT will be accessible to advertisers through the advertising agencies Publicis, WPP, Omnicom, MediaPlus, Havas and Tenu, said the company on Tuesday in a press release. "Advertising is clearly identified and separated from ChatGPT's responses. They do not inf…

·Issy-les-Moulineaux, France
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ChatGPT will start showing advertising in Spain next week, but only in Free and Go. Plus, Pro and Enterprise accounts will remain without ads

·Madrid, Spain
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The American company OpenAI will start displaying advertising in its popular chat system ChatGPT in continental Europe next week, the company announced on its website.

The ads will arrive at ChatGPT from next week in 31 European countries including Spain, and advertisers will have the possibility to access ChatGPT Ads to reach users of the free plans of OpenAI AI.

US company OpenAI will start displaying advertising in continental Europe on its popular chat system ChatGPT next week, the company announced on its website on Tuesday.

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BizToc broke the news on Wednesday, August 19, 2026.
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