ChatGPT Siphons Record Paid Clicks From Google Search
2 Articles
2 Articles
Many German users of OpenAI's AI chatbot will soon see advertisements. Only some, sometimes expensive, variants of the service as well as certain types of chats remain free of advertising.
ChatGPT Siphons Record Paid Clicks From Google Search
Google still commands the lion’s share of search. Yet a striking new analysis shows OpenAI’s chatbot pulling more paid traffic from those results than Amazon, Wikipedia or any other major destination outside the tech giant’s own properties. The finding upends assumptions about how users move between traditional engines and AI tools. It also signals fresh pressure on advertisers to rethink where their budgets actually land. Paid traffic flows fre…
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