MX8 Labs Study Finds Big Difference Among Relevant, Personalized and Intrusive Ads

Premium Media Inventory Needs Strong Brands, Respectful Ads, Relevant Messaging: The Trade Desk’s Will Doherty – Beet.TV

RANCHO PALOS VERDES, CA – In today’s crowded digital ecosystem, the definition of “premium” advertising hinges on far more than high-quality content. It’s about brand trust, a respectful ad experience and the relevance of the messages themselves, Will Doherty, svp of inventory development at The Trade Desk, said in an interview with Beet.TV contributor David Kaplan at the Beet Retreat LA. Advertisers often overuse the word “premium,” but that th…

MX8 Labs Study Finds Big Difference Among Relevant, Personalized and Intrusive Ads

Every marketer is looking for data to ensure their ad campaign will be effective and generate a strong return on investment.The trick is looking at the right data. Everyone wants to be relevant to customers they think they should be targeting and personalization seems like the way to supercharge a relationship. But marketers who cross over into being intrusive can pay a big price.A new study from research firm MX8 Labs looks at how consumers fee…