Rancho Palos Verdes, CA Breaking News Headlines Today

News about Rancho Palos Verdes

Stay current with all the latest and breaking news about Rancho Palos Verdes, compare headlines and perspectives between news sources on stories happening today. In total, 23 stories have been published about Rancho Palos Verdes which Ground News has aggregated in the past 3 months.

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Must see: Drone footage captures moment humpback whales "lunge" at school of fish

RANCHO PALOS VERDES, Calif. - A pod of whales was recently spotted off the California coast enjoying some dinner.Drone footage captured a group of humpbacks off the coast of Rancho Palos Verdes, California, lunge feeding on schools of fish. HEARTBREAKING PHOTOS SHOW WHALE MIGRATED 3,000 MILES DESPITE BROKEN SPINEAccording to the Marine Mammal Center, lunge feeding occurs when "the whale propels itself through a school of fish or krill with its m…Fish · Rancho Palos Verdes Read Article

Liquid Death Media Chief Pours Cold Water on CTV Conversion Hype – Beet.TV

RANCHO PALOS VERDES, CALIF. – Could the narrative around connected TV be shifting? Once seen as a pure-play brand-building medium, a growing chorus of vendors and agencies now pitches CTV as a bottom-funnel conversion driver. But for some, this view represents a fundamental misreading of both the medium and marketing itself. Benoit Vatere, Chief Media Officer at beverage brand Liquid Death, believes the industry is chasing a flawed premise by tr…Rancho Palos Verdes · Rancho Palos Verdes Read Article

TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV – Beet.TV

RANCHO PALOS VERDES, CALIF. – Linear TV ad budgets have gone from a steady migration to connected TV to a full-on deluge after two decades of industry predictions. The shift has followed linear viewership rates that push buyers toward direct insertion order deals seeking CPM guarantees and impression volume. “I’ve been saying this for 20 years, but linear dollars are actually coming online now,” Bethany Hillman, SVP for Data and Advertising Oper…Rancho Palos Verdes · Rancho Palos Verdes Read Article

AI is Streamlining Identity, Media Planning and Future of FAST: Spark Foundry’s Steve Birnbaum – Beet.TV

RANCHO PALOS VERDES, CALIF. – As artificial intelligence reshapes nearly every corner of modern media, Spark Foundry president Steve Birnbaum says its most transformative effect can be summed up in a single word: streamlining. From how agencies use data to how brands connect with consumers, AI is helping reduce complexity, accelerate decisions and surface insights that once took teams countless hours to extract. In a conversation at the Beet Ret…Artificial Intelligence · Rancho Palos Verdes Read Article

Retail Media Poised to Reshape Every Major Ad Channel: Analyst Andrew Lipsman – Beet.TV

RANCHO PALOS VERDES, CALIF. — Retail media is rapidly evolving from a performance-driven niche into a foundational layer across the entire advertising ecosystem, according to analyst and consultant Andrew Lipsman, speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA. Lipsman argued that the industry’s understanding of retail media remains too narrow. While brands often see it as a branch of e-commerce marketing focused on drivin…Rancho Palos Verdes · Rancho Palos Verdes Read Article

Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’ – Beet.TV

RANCHO PALOS VERDES, CA — Roku and Amazon are integrating their connected TV operating systems to reach more than 80% of the U.S. market, promising to create even more massive scale for marketers. “By combining those two data sets, we now have the ability to reach over 80% of the US CTV footprint through Amazon and Roku’s operating system, which is really powerful for marketers,” Jeff Katz, head of Emerging Sales at Roku, told Beet.TV contributo…Rancho Palos Verdes · Rancho Palos Verdes Read Article

CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer – Beet.TV

RANCHO PALOS VERDES, CA – As connected TV continues to pull viewers and ad dollars online, the advertising ecosystem is entering what may be its most dynamic, and complicated, phase yet, said Stacey Bohrer, senior vice president of buyer development for the Americas at OpenX. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA, Bohrer described today’s media landscape as “ridiculously busy,” evolving rapidly and becoming more d…Rancho Palos Verdes · Rancho Palos Verdes Read Article

Kinective Media’s Alissa Spiwak: Starlink will Enable Real-Time Ad Optimization at 30,000 Feet – Beet.TV

RANCHO PALOS VERDES, CA — Retail media and commerce media networks are often flying blind when targeted consumers share login info. But United Airlines’ commerce network Kinective Media rarely flies off course thanks to the specifically known travelers taking its seats. “You have to be you to sit on our airplane. There’s no way around it. You’ve proven it four times through TSA,” Alissa Spiwak, advertising partnerships director at Kinective Med…Rancho Palos Verdes · Rancho Palos Verdes Read Article

Advertisers are Coming Back to News, With Better Tools: Ad Fontes Media’s Vanessa Otero – Beet.TV

RANCHO PALOS VERDES, CA – At a time when misinformation, polarization and platform fragmentation dominate the media landscape, Vanessa Otero said one thing is clear: advertisers are relearning how to trust news, so long as they have the right data. Otero, Founder, CEO of Ad Fontes Media, says her company’s mission is simple but ambitious: rate news sources for both reliability and political bias so that consumers, educators, publishers and adver…Rancho Palos Verdes · Rancho Palos Verdes Read Article

Twelve Labs’ Soyoung Lee: Video Foundation Models Finally Enable ‘Holistic’ Contextual Understanding – Beet.TV

RANCHO PALOS VERDES, CA — There’s a lot more to analyzing streaming video than what meets the eye. And while all kinds of software promises to plumb the depths…Rancho Palos Verdes · Rancho Palos Verdes Read Article

News about Rancho Palos Verdes

News about Rancho Palos Verdes

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Must see: Drone footage captures moment humpback whales "lunge" at school of fish

Liquid Death Media Chief Pours Cold Water on CTV Conversion Hype – Beet.TV

TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV – Beet.TV

AI is Streamlining Identity, Media Planning and Future of FAST: Spark Foundry’s Steve Birnbaum – Beet.TV

Retail Media Poised to Reshape Every Major Ad Channel: Analyst Andrew Lipsman – Beet.TV

Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’ – Beet.TV

CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer – Beet.TV

Kinective Media’s Alissa Spiwak: Starlink will Enable Real-Time Ad Optimization at 30,000 Feet – Beet.TV

Advertisers are Coming Back to News, With Better Tools: Ad Fontes Media’s Vanessa Otero – Beet.TV

Twelve Labs’ Soyoung Lee: Video Foundation Models Finally Enable ‘Holistic’ Contextual Understanding – Beet.TV

Local News Publishers Too Big Arrow Icon

Breaking News Topics Related to Rancho Palos Verdes

Must see: Drone footage captures moment humpback whales "lunge" at school of fish

Liquid Death Media Chief Pours Cold Water on CTV Conversion Hype – Beet.TV

TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV – Beet.TV

AI is Streamlining Identity, Media Planning and Future of FAST: Spark Foundry’s Steve Birnbaum – Beet.TV

Retail Media Poised to Reshape Every Major Ad Channel: Analyst Andrew Lipsman – Beet.TV

Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’ – Beet.TV

CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer – Beet.TV

Kinective Media’s Alissa Spiwak: Starlink will Enable Real-Time Ad Optimization at 30,000 Feet – Beet.TV

Advertisers are Coming Back to News, With Better Tools: Ad Fontes Media’s Vanessa Otero – Beet.TV

Twelve Labs’ Soyoung Lee: Video Foundation Models Finally Enable ‘Holistic’ Contextual Understanding – Beet.TV

Local News Publishers

Local News Publishers