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Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot

Linear TV is not dead. But the grim reaper–connected TV–is coming quickly.Traditional TV still generates an overwhelming 86% of a shrinking pool of TV advertising impressions, averaging nearly 17 billion impressions per day, according to measurement company iSpot’s new transparency report for the first half of 2025. All that reach remains valuable to advertisers, who spent $21.9 billion for those impressions, up 3.29% from a year ago. Primetime …United States · United States Read Article

Samsung: With Smart Set Data, TV Can Compete With Digital At Bottom Of Marketing Funnel

Samsung Ads thinks TV commercials need to tackle the lower part of the marketing funnel to regain their importance to media buyers and advertisers.For decades, TV was the mass-medum of choice for marketers looking to build brands that consumers know, respect, desire and ultimately purchase. That’s the top of the marketing funnel, the end furthest from consumers.As an old-school analog medium, it was difficult to connect the viewer watching a TV …Television Read Article

Search Engine-Sourced Pageviews Declining Quarter-Over-Quarter

Site traffic trends are changing constantly today, as algorithms shift, platforms deemphasize specific content formats, and audience behaviors increasingly shift toward mobile. Chartbeat's recent Q2 global audience insights uncover the latest trends, including moves away from search.Chartbeat found that 49% of pageviews in Southeast Asia came via search engines in the second quarter – which was down from 53% in Q1 – but the region still led amid…Read Article

People, Not Proxies: Truthset CEO Scott McKinley on Fixing Data Quality in Ad Tech

In this episode of Big Brains, Media Cartographer Evan Shapiro chatted with Scott McKinley, founder and CEO of Truthset, for a candid conversation about the state of data in advertising. In a world flooded with device IDs, phantom profiles, and flawed identity graphs, McKinley is on a mission to bring clarity and accountability to audience data. Their discussion covers everything from the misuse of IP addresses to why the current digital ad ecos…Read Article

MAGNA, DirecTV Team To Share ‘Untapped Value in Pause Ads’ | Radio & Television Business Report

“While advertisers have long focused on placing ads during traditional commercial breaks, a new opportunity is continuing to gain momentum: pause ads.” That’s the claim being made by DirecTV Advertising, which has teamed with MAGNA Media Trials for a newly released study on a potential new headache for traditional media sellers: ads that appear when viewers hit the pause button while watching TV. “Pausing isn’t just a momentary stop in the conte…Radio · United States See the Story

Inside the Engine of Live Sports: Genius Sports’ Josh Linforth on Data, Ads, and Fans

Media Cartographer Evan Shapiro caught up with Josh Linforth, Chief Revenue Officer at Genius Sports, for a Big Brains conversation that pulled back the curtain on one of the most powerful—and least known—data companies in sports. From powering the NFL’s official stats to creating real-time ad opportunities at peak fan moments, Genius Sports is reshaping how leagues, brands, and broadcasters engage with live sports. In this Q&A, Linforth explain…Read Article

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Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot

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People, Not Proxies: Truthset CEO Scott McKinley on Fixing Data Quality in Ad Tech

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Inside the Engine of Live Sports: Genius Sports’ Josh Linforth on Data, Ads, and Fans

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'Bro-Busters' Missing The Movie Mark With Women

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Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot

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Inside the Engine of Live Sports: Genius Sports’ Josh Linforth on Data, Ads, and Fans