Consumer Reports Says Kroger Uses Loyalty Programs to Collect, Predict, and Profit From Shopper Data

Consumer Reports Says Kroger Uses Loyalty Programs to Collect, Predict, and Profit From Shopper Data

Your grocery trips are fueling a billion-dollar data business you never agreed to.Food & Wine / Getty ImagesKey PointsConsumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using this information to power its “precision marketing” division.The data collected is often inaccurate, as demonstrated by a customer whose profile misidentified his gender, education level, and income.Consumer Reports r…

5 Keys for Creating a Successful Loyalty Program

In the fast-paced world of convenience retail, loyalty programs can be one of the most powerful tools in your growth strategy—if you build them the right way.  At PDI, we’ve worked with customers large and small for over two decades to create loyalty programs that do more than just check a box. We help transform loyalty from a transactional incentive into an ongoing performance engine that drives revenue, visit frequency, and customer lifetime v…

Kroger hit by Consumer Reports again with investigation into customer data

The grocery chain denies inappropriate use of stats from its loyalty members

In an H-E-B Town, How Can Kroger Compete?

The grocery giant offers Murray’s Cheese, Winfield’s Chocolate Bar products, wine bars, a specialty Hispanic store, and even a few locations of Burns BBQ.