Integrated Loyalty Drives 8x Retention and 50% More Revenue, Says VCCP and DMA Report

Integrated loyalty drives 8x retention and 50% more revenue, says VCCP and DMA report – Marketing Communication News

Study introduces three-part model linking brand loyalty to long-term business growth A groundbreaking new report from global integrated creative agency VCCP, in partnership with the Data and Marketing Association UK (DMA), reveals that loyalty and CRM programmes – when integrated with broader brand communications – can deliver substantial business value across both short- and long-term horizons. Titled The Long & Short of Loyalty, the report an

Integrated loyalty strategies increase retention 8x, according to VCCP and DMA report - Marketing Beat

Integrated loyalty programmes increase revenue by 50%, found new research from VCCP and the Data and Marketing Association (DMA). The report, published today (13 June), looks at over 1700 campaigns from the DMA’s Effectiveness Databank, selecting a group of brands with the “Loyalty X Factor”. It was crafted in collaboration with TAP CXM, Bernadette and Cowry Consulting. Titled ‘The Long and Short of Loyalty’, the study reveals that brands with i…

Integrated loyalty drives 8x retention and 50% more revenue, says VCCP and DMA report

London, 13th June 2025: A groundbreaking new report from global integrated creative agency VCCP, in partnership with the Data and Marketing Association UK (DMA), reveals that loyalty and CRM programmes – when integrated with broader brand communications – can deliver substantial business value across both short- and long-term horizons. Titled The Long & Short of Loyalty, the report analyses over 1,700 campaigns from the DMA Effectiveness Databan…