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Puma transforms Tower Bridge into giant football goal ahead of Premier League kick-off

German sportswear and equipment brand Puma has transformed London’s Tower bridge into ‘The Biggest Goal’ for a larger-than-life activation to mark the start of the Premier League season. Crafted by creative agency Dude London, the activation reimagines the famous London location as a literal football goal – celebrating Puma’s new role as the ball manufacturer for the Premier League, taking over from Nike, which had held the role since 2000. Earl…Premier League · London Read Article

Sweaty Betty appoints lead UK agency for PR and influencer

Activewear retailer Sweaty Betty has appointed independent creative collective Gung Ho to oversee its PR, influencer strategy and brand activation output. The move will see the London-based outfit become Sweaty Betty’s retained UK agency responsible for PR, influencer strategy, and brand activations. The appointment follows a series of successful projects, including the creation of the ‘Ultimate Studio’ campaign, which looked to challenge indust…Influencers · London Read Article

Lucky Generals poaches new exec design director from Saatchi & Saatchi

Creative agency Lucky Generals has appointed Nathan Crawford, former executive design director at Saatchi & Saatchi, as its new executive design director. Crawford first joined Saatchi & Saatchi in 2018 as a creative, before branching out the design space in 2022. In all he spent close to seven years with the historic agency. On his appointment, Crawford said: “I’ve always admired Lucky Generals for the strength of their ideas and the clarity of…London, England · London Read Article

BMB appoints former T&P managing director as new CSO

London agency BMB has bolstered its senior team with the appointment of Sarah Clark as its new chief strategy officer. She takes up her new role effective immediately. Clark will join up with BMB’s senior leadership team after spending more than two decades with WPP agency T&P, where she worked across some the UK’s biggest brands, including British Gas, Hive, NatWest, Argos, TalkTalk, The Carphone Warehouse, RNIB and The Prince’s Trust. On her a…London, England · London Read Article

Havas London Secures Anchor Butter Remit From Arla Foods

The UK’s largest dairy co-operative, Arla Foods has appointed Havas London the new creative agency for its popular butter brand Anchor, following a competitive pitch. The process saw three agencies shortlisted and was initially led by Ingenuity+, before being managed internally by the Arla Foods marketing team. “Anchor continues to be one of Arla’s well-loved butter brands and we have exciting ambitions to take Anchor’s marketing to the next lev…London, England · London See the Story

More than music: Why the Oasis logo still matters, decades later

I’ve spent most of my career thinking about branding – how we build recognition, loyalty and identity, often from a few shapes, a colour or a typeface. But the first time I truly understood what a logo could do was when I was running a band merchandise distribution company, writes Liam Fisher, global marketing lead for pro design at Canva and professional-grade software Affinity. The most common place you see a band logo, especially in today’s s…Manchester, England · Manchester Read Article

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Puma transforms Tower Bridge into giant football goal ahead of Premier League kick-off

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Ann Summers appoints JOAN London as creative agency

LOVE IS IN THE BLOOD: CHANNEL 4 PARTNERS WITH THE NHS FOR NEW DATING SERIES

Puma transforms Tower Bridge into giant football goal ahead of Premier League kick-off

Sweaty Betty appoints lead UK agency for PR and influencer

Lucky Generals poaches new exec design director from Saatchi & Saatchi

BMB appoints former T&P managing director as new CSO

Havas London Secures Anchor Butter Remit From Arla Foods

More than music: Why the Oasis logo still matters, decades later