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Canterbury and IRFU Unveil 2025 Ireland Women’s Rugby World Cup Kit with ‘Ireland’s Calling’ Campaign

Canterbury of New Zealand, the long-standing partner of the Irish Rugby Football Union, has today unveiled the official 2025 Ireland Women’s Rugby World Cup jersey, ahead of it being available to buy this Friday 25th July.Rugby · Ireland See the Story

Weetabix appoints media planning and buying agency

Cereal brand Weetabix has reappointed Mindshare as its media planning and buying agency without a pitch, having last undertaken a media review in 2023. The move will see the WPP-owned agency’s initial 18-month contract extended, with Campaign reporting that it will also include an expanded remit. “Mindshare has been instrumental in driving success for Weetabix in recent years, leveraging strategic media planning to ensure our brands deliver comm…United Kingdom · United Kingdom Read Article

ITV appoints new media agency in closed pitch process

Broadcaster and media giant ITV has appointed EssenceMediacom as its media buying and planning agency at the conclusion of a closed pitch process, according to Campaign. The move sees the WPP-owned firm pick up the account that had been held by its disbanded sister agency EssenceMediacomX, which was dissolved last year. In light of this, ITV chose to undertake a closed process with EssenceMediacom overseen by MediaSense, with the pitch covering …London, England · London Read Article

adam&eveDDB Appoints Martin Bassot as Strategy Partner - Adobo Magazine Online

LONDON, UK — Leading creative agency adam&eveDDB has announced the appointment of Martin Bassot as Strategy Partner, as part of a strategic push to strengthen its planning offering and deepen its communications strategy expertise. Bassot joins from Colenso BBDO in New Zealand, where he most recently held the dual role of Group Planning Director and Deputy Head of Planning. Reporting directly to Will Grundy, Chief Strategy Officer at adam&eveDDB,…London, England · London See the Story

Andrex and Bowel Cancer UK unveil Oasis-themed Manchester mural

Sanitary brand Andrex has partnered with Global Street Art and Bowel Cancer UK to mark Oasis’ homecoming reunion with a “poo-tracking” mural on Manchester’s Lever Street. Crafted in collaboration with creative agency FCB London, the site was specifically chosen for the work as it will target fans queuing for the concert’s Heaton Park shuttle bus. The mural, dubbed “Roll with It” will encourage Oasis fans, who largely fall within the 35 to 54 dem…Manchester, England · Manchester Read Article

Innocent Drinks appoints new influencer agency

PR and marketing agency PrettyGreen has been appointed by Innocent Drinks to deliver influencer campaigns on a project basis with a focus on product innovation. The move will see the London-based agency respond to a series of influencer briefs beginning with the launch of the ‘Spicy Content’ campaign, a “bait-and-switch play” on traditional teaser content promoting Innocent’s new Immunity Shot and Apple Cider Vinegar Gut Health Shot. Targeting a…London, England · London Read Article

In Pictures: Pret A Manger makes ‘boldest lunchtime move yet’ with Super Plates campaign - Marketing Beat

Londoners formed an orderly queue this week as Pret A Manger held a two-day marketing event showcasing its premium range of “showstopping salads”. The food chain opened its first ever dedicated immersive pop-up experience at its store, at 141 Cheapside, in London, on Tuesday and Wednesday (15 and 16 July), giving away 1,000 free Super Plates over the two days. The company said the line went “all the way around the block” with customers waiting t…Pret A Manger · London Read Article

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