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Flywheel’s Amie Owen: Crowded Retail Media Space Creates Costs Most Brands Don’t Notice – Beet.TV
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Flywheel’s Amie Owen: Crowded Retail Media Space Creates Costs Most Brands Don’t Notice – Beet.TV
AMENIA, NY — Three hundred retail media networks sounds a lot like abundance. But while a rising tide tends to lift boats, the proliferation of RMNs has overwhelmed many brands. That can result in spreading budgets too thin to make impact anywhere while generating hidden data expenses that rarely surface in a media plan. “There […]
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