US EditionOnAudience Integrates with Amazon Ads to Boost AI Targeting
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OnAudience announces new integration with Amazon ads to supercharge AI-driven audience targeting
OnAudience (www.onaudience.com), a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets, today announces its new partnership with Amazon Ads, enabling brands and agencies to licence custom AI-generated OnAudience segments – as well as standard taxonomy-based segments – directly inside Amazon’s advertising ecosystem. This integration empowers advertisers using the Amazon DSP to deploy hyper-…
OnAudience Integrates with Amazon Ads to Boost AI Targeting
OnAudience, a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets, announces its new partnership with Amazon Ads, enabling brands and agencies to licence custom AI-generated OnAudience segments – as well as standard taxonomy-based segments – directly inside Amazon’s advertising ecosystem. This integration empowers advertisers using the Amazon DSP to deploy hyper-targeted, privacy-compliant…
Amazon Ads unveils new solutions for French advertisers, building on the NBA's record-high popularity on Prime Video in Europe. The platform will broadcast more than 80 meetings this season, 29 of them in prime time, so it offers three key moments for brand communication."Live sport creates unique moments of engagement," said Adrien Masson, managing director of Amazon Ads France. "With the enrichment of our sports offer, we are opening up new ad…
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