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Business · United StatesSAN FRANCISCO -- Mobile-first customer experience company Airship today released new aggregate data analysis findings showing that no-code native app experiences significantly increase conversion for key lifecycle events and more than double purchase frequency.See the Story
Airship Study: No-Code Native App Experiences Double Purchase Frequency (+140%), Offering Path to Profitable Holiday Growth
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NBAOnAudience, a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets, announces its new partnership with Amazon Ads, enabling brands and agencies to licence custom AI-generated OnAudience segments – as well as standard taxonomy-based segments – directly inside Amazon’s advertising ecosystem. This integration empowers advertisers using the Amazon DSP to deploy hyper-targeted, privacy-compliant…See the Story
OnAudience Integrates with Amazon Ads to Boost AI Targeting

Sofia · SofiaLeading UK digital project consultancy Waracle has agreed a deal to acquire HackSoft, a software development consultancy based in Sofia, Bulgaria. The acquisition marks a significant milestone in Waracle’s ambitious growth strategy, expanding its geographic footprint beyond the UK for the first time. The acquisition of HackSoft provides Waracle with a strategic foothold in a key European tech hub, broadening its talent pool and enhancing its abi…See the Story