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The New Way to Search Is No Longer Google: that's How the Search Works with Ai (and Why It's Better)
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The New Way to Search Is No Longer Google: that's How the Search Works with Ai (and Why It's Better)

How long have you not done a search on Google and ended up with ten open tabs, reading 2017 articles and fighting with the endless scroll of ads? The experience became slow, repetitive, full of SEO and no clear answers. But something is changing. And fast. More and more people are stopping “googling” to start “IA-ear” (yes, let’s invent the verb). The new search is no longer a keyword for keyword, but a conversation: you ask as a human, and the …See the Story
The Future of SEO Reporting: What to Track Beyond Traffic

The Future of SEO Reporting: What to Track Beyond Traffic

With the search landscape going through so many recent changes, which SEO metrics should you track in 2025? Here’s a hint: rankings and traffic are no longer enough.  Instead, there are many new metrics you need to track to fully grasp your brand’s online visibility.  Traditional SEO measurements don’t include things like: Zero-click searches. These occur whenever a user gets what they need from a search results page without clicking through to…Read Article

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