SEO Isn’t Expensive—Bad SEO Is

SEO Isn’t Expensive—Bad SEO Is

SEO provides the best value out of all digital marketing channels.  To learn why, let’s play a game.  If you were a hotel owner, would you rather have: A. A luxurious property that’s costly to obtain but pays for itself within a year (and continues to generate tons of revenue)? OR  B. A run-down motel that’s dirt cheap to acquire but barely makes any money? Obviously, choice A is the way to go.  While there’s a sizable upfront cost, it’s an extr…