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We’ve discovered 36 headlines written by Streaming Media Magazine during the past 3 months.

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Top Streaming Media Magazine News

Doubleverify Uncovers Shadowbot Fraud Scheme Impacting Mobile and CTV Ads

Doubleverify Uncovers Shadowbot Fraud Scheme Impacting Mobile and CTV Ads

Doubleverify has identified a bot scheme that spoofed over 35 million mobile devices and cost advertisers $2.5 million since early 2025.The announcement:DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million […]See the Story

CTV Isn't Just Another Screen-Why Brands Need a New Strategy for Shoppable Ads

CTV Isn't Just Another Screen-Why Brands Need a New Strategy for Shoppable Ads

The latest findings from BrightLine show that consumers are engaging with shoppable CTV ads differently and more intentionally?favoring rich, interactive formats like carousels and branded destinations. In this Q&A with Joshua Blum, Director of Research & Analytics at BrightLine, he delves into further detail about their recent findings and how platforms can adapt their shoppable TV experiences to adjust to these new behaviors.Read Article

The Next 20 Years: What Role Will Large Social Platforms like YouTube Play in the Future of the Creator Economy?

For the past two decades, YouTube, and large social media platforms like it have been at the center of the creator economy. But many creators have learned that building a business on top of a platform you don't own or control comes with downsides. As a result, after two decades of platform dependency, several large creators have started experimenting with more direct-to-consumer (D2C/DTC) outlets for their content.United Kingdom · United Kingdom See the Story

Lionsgate to Launch Curated Content Channel on DirecTV

100% Center coverage: 2 sources

(Courtesy image, Graphic by The Desk) Lionsgate will offer its film and television content library through a new curated channel that will launch on DirecTV’s satellite and streaming platforms in the coming weeks, the companies announced on Monday. The arrangement is being billed as a first-of-its-kind partnership to deliver a “proprietary, custom-curated premium channel” that will be accessible to all DirecTV users, including those who watch fr…DirecTV · United States See the Story

What Is SGAI and What Are the Benefits for Live and VOD?

Server-guided ad insertion (SGAI) has been called the "best of both worlds" in a streaming adtech world long split between client-side ad insertion (CSAI) and server-side ad insertion (SSAI), and of course it's more than squeezebacks and other frame-sharing ad formats with which it's commonly associated. But what is it exactly? And what does it offer for live and VOD streaming? Google's Sourya Roy, Paramount's Jarred Wilichinsky, Muxed's David H…Read Article

How Does SGAI Differ From SSAI and CSAI for Live Streaming Monetization?

As the buzz around server-guided ad insertion (SGAI) grows in the adtech and streaming worlds, what sets it apart from the more familiar server-side ad insertion (SSAI) and client-side ad insertion (CSAI), and what specifically can it do that SSAI and CSAI can't, particularly for live sports streams without period ad breaks? IAB Tech Lab's Katie Stroud, Paramount's? Jarred Wilichinsky, RealEyes Media's David Hassoun, and Google's Sourya Roy deba…Read Article

Warner Bros. Discovery to split into two public companies by next year

55% Center coverage: 205 sources

US Economy · United States See the Story

What Drives Streaming Codec Choices at Meta and Norsk

As debates over codec choices in the streaming world range from H.264 to AV1 and HEVC and beyond, what drives decision-making when it comes to codec choices for solution and service providers helping creators and customers get video online for live and VOD consumption? According to Meta's Hassene Tmar and Norsk's Steve Strong, key factors include software and hardware support and compatibility, bitrate reductions, latency constraints, and more, …Meta Read Article

Fremantle & Merzigo Extend AVOD Partnership - WORLD SCREEN

Fremantle and Merzigo have signed a multiyear, multi-channel agreement that will extend their existing AVOD partnership and introduce a new publishing arrangement, which will see Merzigo publish a selection of Fremantle’s catalog on Fremantle-owned YouTube and Meta channels. The post Fremantle & Merzigo Extend AVOD Partnership appeared first on WORLD SCREEN.Warner Bros · Turkey See the Story

How Norsk Approaches Emerging Streaming Codecs and Protocols

With its focus on helping customers build effective live-streaming workflows and meeting streamers where they are in terms of prevalent codecs and protocols?which, Norsk's Steve Strong acknowledged at the conference, usually still means H.264?how does it anticipate where users might be going when it comes to supporting new codecs like VVC, whatever the current or near-future playback challenges might be? Strong explains his company's considerati…Read Article

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