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Marketing Is Data-Rich but Still Insight-Poor, Says Quigley-Simpson CEO – Beet.TV
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Marketing Is Data-Rich but Still Insight-Poor, Says Quigley-Simpson CEO – Beet.TV
AMENIA, NY – The fundamentals of marketing have not changed in four decades – attracting and retaining profitable customers. What has changed is the sheer volume of data available to pursue that goal, and the industry’s struggle to turn that data into action. That tension is the central challenge facing marketers today, according to one […]
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