A Downgrading of Global ad Spend

A downgrading of global ad spend

Expected global advertising spend has been downgraded. It is now forecasted to grow 6.2% this year to $1.16trn, a downgrade of half a percentage point from March due to growing market volatility, marketing firm WARC says in a new report. Key sectors such as retail (-6.1%) and automotive (-4.0%) are set to cut ad spend this year, while ad spend growth across technology and CPG (consumer packaged goods) brands is muted compared to previous rates. …

Global ad market prospects further downgraded as retailers, automakers cut ad budgets and Chinese brands redirect spend due to US trade tariffs - adobo Magazine Online

LONDON, UK – A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2% this year to $1.16trn, a downgrade of half a percentage point (pp) from WARC’s March forecast due to growing market volatility. Key sectors such as retail (-6.1%) and automotive (-4.0%) are set to cut ad spend this year, while ad spend growth across technology and CPG brands is muted compared to previo…

AI push powers Amazon, Meta, and Google to control over half of global ad market

New Delhi: Artificial intelligence has become the driving force behind a massive shift in global advertising, helping tech giants Amazon, Meta, and Google (Alphabet) seize 54.7% of all ad spend outside China, according to WARC’s latest global advertising forecast.  Collectively, the trio is expected to rake in $524.4 billion in ad revenue this year, with their combined share projected to climb further to 56.2% in 2025. The surge comes amid explo…

WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market

WARC taps the brakes on ad spending growth as B&T hits the gas on lunchtime schooners.

Report: Global ad market prospects further downgraded

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage point (pp) from WARC’s March forecast due to growing market volatility. Key sectors such as retail (-6.1 per cent) and […]