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Why DTC Drug Ads Still Move the Needle for Older Adults in 2025

Summary by dmnews.com
This article was originally published in 1999 and was last updated June 13, 2025. Tension: Aging consumers want more control over their health but are often dismissed by traditional narratives of decline. Noise: DTC drug ads are seen as manipulative or irrelevant, especially when reduced to compliance-based messaging. Direct Message: The most effective health messaging doesn’t sell reassurance—it sparks agency, especially in later life. To lear…
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village-life.cavillage-life.ca

Why resistance bands are the perfect strength tool after 50

If traditional weights feel too harsh on your joints, it might be time to try something new. Resistance bands provide a low-impact, high-reward alternative that’s perfect for older adults.

·Sudbury, Canada
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dmnews.comdmnews.com

Why DTC Drug Ads Still Move the Needle for Older Adults in 2025

This article was originally published in 1999 and was last updated June 13, 2025. Tension: Aging consumers want more control over their health but are often dismissed by traditional narratives of decline. Noise: DTC drug ads are seen as manipulative or irrelevant, especially when reduced to compliance-based messaging. Direct Message: The most effective health messaging doesn’t sell reassurance—it sparks agency, especially in later life. To lear…

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dmnews.com broke the news in on Friday, June 13, 2025.
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