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Top dmnews.com News

Skincare Brand Hits Back at SPF Claims
UFC · Australia

Skincare Brand Hits Back at SPF Claims

62% Right coverage: 8 sources
A skincare brand has hit back at consumer body Choice after it claimed not all sunscreens are delivering the protection they claim.See the Story
America’s Middle Class Is Struggling to Keep the Lights On—Literally
Opinion · United States

America’s Middle Class Is Struggling to Keep the Lights On—Literally

71% Center coverage: 7 sources
In a country where the middle class once symbolized stability, financial stress is now flickering like a warning light on the dashboard. Across the United States, rising utility costs are forcing families to make impossible choices: skip retirement savings, carry…See the Story
Meta found a new way to spy on you. How it works and what you can do
Meta · Seattle

Meta found a new way to spy on you. How it works and what you can do

100% Left coverage: 1 sources
It’s not new Meta is undermining privacy. But the tactics the researchers found were so scuzzy they surprised even experts who've seen every trick in the book.See the Story

Why DTC Drug Ads Still Move the Needle for Older Adults in 2025

This article was originally published in 1999 and was last updated June 13, 2025. Tension: Aging consumers want more control over their health but are often dismissed by traditional narratives of decline. Noise: DTC drug ads are seen as manipulative or irrelevant, especially when reduced to compliance-based messaging. Direct Message: The most effective health messaging doesn’t sell reassurance—it sparks agency, especially in later life. To lear…United States · United StatesSee the Story

Indian Influencer Governing Council launches Code of Standards for Brands to ensure ethical, transparent partnerships

The Indian Influencer Governing Council (IIGC) has announced the launch of its Code of Standards for Brands, a framework aimed at promoting ethical, transparent, and responsible brand partnerships in the fast-evolving influencer marketing ecosystem. The Code addresses critical areas such as mandatory transparency and disclosure of paid partnerships, gifted products, and affiliate links, and promotes […] The post Indian Influencer Governing Counc…India · IndiaSee the Story

How the Internet Became a Primary Tool for Journalists

This article was originally published in 2007 and was last updated June 13, 2025. Tension: Journalism demands speed, but truth requires depth. Noise: Digital convenience has disguised dependency as efficiency. Direct Message: How journalists source information shapes the integrity of what the public believes.To learn more about our editorial approach, explore The Direct Message methodology. If you’ve ever wondered how breaking news is stitched …InternetRead Article

What SEO Experts Wish They Knew From Day One

This article was originally published in February 2025 and was last updated June 13, 2025. Tension: We expect SEO to be a technical checklist—but it’s really a mindset shift. Noise: Best-practice guides oversimplify a complex, evolving discipline. Direct Message: The most effective SEO isn’t about mastering tools—it’s about learning how to think in systems, not shortcuts. To learn more about our editorial approach, explore The Direct Message me…United States · United StatesRead Article

Sales & Marketing Thought Leaders to Follow in 2025

This article was originally published in February 2025 and was last updated June 13, 2025. Tension: We look to industry leaders for clarity, but the signal is buried beneath personal branding noise. Noise: Thought leadership is often confused with visibility—making it hard to separate popularity from real insight. Direct Message: The best thought leaders don’t just talk about success—they help you think more strategically about your own. To lea…Read Article

12 Top Medical Publications

This article was originally published in 2024 and was last updated June 13, 2025. Tension: In an era of algorithm-fed health content, people crave certainty but don’t know whom to trust. Noise: Medical information is flattened into listicles, clickbait, and influencer wellness trends. Direct Message: Authority in medicine isn’t about who speaks the loudest—but who’s earned the weight of being listened to. To learn more about our editorial appro…United States · United StatesRead Article

Upgrading Nike's Direct-to-Consumer Conquest

This article was originally published in 2023 and was last updated June 13, 2025. Tension: We want deeper brand relationships, but still chase mass-market reach. Noise: Growth playbooks focus on metrics—engagement, impressions—over emotional connection. Direct Message: The future of consumer loyalty isn’t scale—it’s intimacy, powered by data. Learn how we uncover deeper insights with the Direct Message Methodology. In a retail world dominated b…Nike · BeavertonRead Article

Stop Stuffing, Start Signaling: Smarter Hashtag Use on X

This article was originally published in 2022 and was last updated June 13, 2025. Tension: We want to be part of the conversation—but don’t always know how to be heard without getting lost. Noise: Most hashtag advice focuses on shortcuts, not strategy—missing the point of what hashtags actually do. Direct Message: Hashtags aren’t for reach—they’re for relevance. Choose them like you’d choose a room to walk into. To learn more about our editoria…United States · United StatesRead Article

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